E-Commerce Marketing Lead

eCommerce Marketing Lead (Individual Contributor – Lead/Manager Level)

Location: St. Louis, MO (Hybrid, must reside neat St.Louis, MO)
Employment Type/Classification: Full-time, Exempt

Reports to: Sr. Manager, Digital Marketing

Pay Range: $87,000 - $107,000 annual salary

Why this role exists

We’re hiring a full stack eCommerce Marketing Lead to accelerate profitable growth of vehicle and equipment sales and rentals across our DTC website, pureplay, and marketplace channels (e.g., Amazon, CarFax, Ebay, Craigslist, Wheel The World, etc.). In this lead-level individual contributor role: you’ll own strategy and execution across key growth levers—lead generation, performance marketing, onsite conversion, lifecycle, and marketplace optimization—while partnering closely with Inventory, IT, Sales Ops, and Analytics to turn customer insights and technology solutions into measurable results.

What you’ll own (outcomes)

You will be accountable for building and running an integrated eCommerce growth engine that improves:

• Lead Generation by leveraging vehicle and equipment inventory, brand assets, and innovative creative across platforms to drive qualified lead generation efforts;

• Revenue & contribution margin (DTC + marketplace) through data-driven prioritization and continuous optimization;

• Customer acquisition efficiency (e.g., ROAS, CAC, ACoS/TACoS) through channel management, and testing;

• Conversion rate & customer experience (path-to-purchase, onsite merchandising, landing pages, A/B testing);

• Customer retention & LTV via lifecycle strategy and segmentation-led messaging (email/SMS/owned).

Key responsibilities

1) DTC site optimization (CRO + merchandising + customer journey)

• Own day-to-day marketing optimization of the DTC & rental journey: landing and location pages, onsite messaging, promotions, and digital lead conversion improvements.

• Collaborate with Marketing, Creative, and Product to ensure customer-first storytelling, clear value propositions, and consistent merchandising execution.

2) Marketplace growth (pureplay eCommerce)

• Support and execute growth plans for marketplaces (e.g., Amazon, Craigslist, Wheelchair Getaways, Carfax, etc.): content / listing optimization, promotions, and advertising performance management.

• Develop and maintain automated inventory feeds and implement scalable solutions to seamlessly integrate with marketplace sellers and listing sites. Coordinate with Inventory/operations to maintain healthy data feeds, listings, and current and accurate detail pages and imagery.

3) Creative strategy and messaging (customer-focused)

• Translate customer insights into messaging frameworks, campaign themes, and creative briefs that resonate with defined audiences.

• Ensure creative is performance-informed (what converts, what retains), and align creative iterations to test results and funnel needs.

4) Insights, analytics, and strategic planning (core to the role)

• Turn performance data into clear insights and actions: identify what’s driving growth/drag, recommend priorities, and socialize decisions with stakeholders. Build/maintain dashboards and recurring performance narratives (weekly business updates, campaign readouts, test results, forecasts).

• Define and manage key KPI frameworks across acquisition, conversion, and retention (e.g., traffic, CVR, AOV, CAC, ROAS, repeat rate).

What success looks like (first 90–180 days)

• 30 days: audit current Lead funnel performance, tracking, channel mix, and onsite experience; establish KPI dashboard + weekly cadence.

• 60 days: launch a prioritized test roadmap (CRO + creative + acquisition); implement 2–4 “quick wins” on DTC and/or Amazon.

• 90–180 days: demonstrate measurable improvements in acquisition efficiency (ROAS/CAC or ACoS/TACoS), conversion rate, and retention contribution; institutionalize repeatable playbooks.

Required qualifications

• 5+ years in eCommerce/digital marketing with hands-on ownership of performance outcomes (strategy + execution).

• Demonstrated experience supporting DTC website growth and customer journey optimization.

• Demonstrated experience with marketplaces (Amazon strongly preferred) including advertising and/or listing/promo support.

• Strong analytical skills: comfortable using web analytics to understand behavior and translate quantitative findings into creative/growth actions.

• Proven ability to manage multiple priorities with strong organization, follow-through, and ownership of day-to-day problem solving.

Preferred qualifications (nice to have)

• Advanced Excel/Sheets; familiarity with BI and Salesforce reporting tools; working knowledge of attribution concepts and experimentation design.

• Experience managing agency partners and working collaboratively across functions to optimize investment in paid search/social/SEO.

• Experience with common eCommerce ecosystems (Shopify/Magento/WordPress, feeds/integrations) and project tools (Asana/Jira/Confluence/Monday).

• Experience developing and delivering effective advertising creative and merchandise / listing design

Core competencies (how you work)

• Analytical + strategic: you simplify complexity, quantify tradeoffs, and recommend action confidently.

• Creative + customer-obsessed: you use customer insights to shape messaging, offers, and experiences that convert.

• Technically fluent: you can partner effectively with developers/ops and navigate DTC + marketplace ecosystems without being blocked.

• Highly organized and accountable: you manage parallel workstreams, anticipate issues, and keep stakeholders aligned.

Benefits & Perks

• Medical Insurance – Employer‑shared premium contributions
• Dental & Vision Coverage – Employee‑paid plans available
• Disability Insurance – Employer‑paid short‑ and long‑term disability
• Life Insurance – Employer‑paid basic life with optional voluntary life coverage
• 401(k) Retirement Plan – 100% employer match up to 5% of contributions
• Paid Time Off (PTO) – Accrued vacation based on tenure & sick plans
• Paid Holidays – 9 observed holidays plus 1 floating holiday
• Hybrid Work Model – 50/50 remote and in‑office flexibility