E-commerce Marketing Manager

Key Responsibilities (with AI additions)

• Strategy & Planning: Define e-commerce sales goals, develop multi-channel marketing strategies, and manage campaign budgets.
• Digital Marketing Execution: Oversee SEO, SEM (PPC), email marketing, content marketing, and social media to attract and convert customers.
• Website & UX: Collaborate with IT to improve site functionality, user experience (UX), and conversion rates.
• Performance Analysis: Monitor KPIs, analyze campaign effectiveness, and use data to refine strategies.
• Collaboration: Partner with Sales, Product, and Customer Service teams for integrated campaigns.
• Affiliate/Partnerships: Identify and manage relationships with affiliates and partners.

Essential Skills

• Strong understanding of e-commerce platforms (Shopify, Magento, etc.).
• Expertise in SEO, PPC, email automation, and analytics (Google Analytics).
• Conversion Rate Optimization (CRO).
• Analytical, project management, and communication skills

Qualifications

• Bachelor’s degree in Marketing, Business, or IT.
• Experience in digital marketing and e-commerce management.

Job Type: Full-time

Pay: $40.00 - $60.00 per hour

Benefits:

• Paid time off

Education:

• High school or equivalent (Preferred)

Experience:

• Garment construction: 1 year (Preferred)
• Fashion design: 1 year (Preferred)
• Adobe Illustrator: 1 year (Preferred)

Work Location: In person