E-commerce Marketing Manager for Shopify Luxury Home Decor Website

Job Summary
We are seeking a dynamic and results-driven E-Commerce Marketing Manager to lead our online, print and local/event marketing efforts. This role is pivotal in enhancing our digital presence and driving sales through various e-commerce channels. The ideal candidate will possess a strong understanding of digital marketing strategies, including SEO, SEM, and social media marketing, while also being proficient in analytics and performance marketing. The ideal candidate can create compelling content and optimize the customer journey both visually, through merchadising and calls to action across our e-commerce platforms.

Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to increase online sales and brand awareness.
• Ensure consistent brand presentation across digital platforms
• Partner on imagery selection for homepage and on-site imagery for branded content with cross functional teams
• Manage and maintain editorial calendar to align campaigns and content deadlines
• Collaborate on email campaigns and email marketing calendar
• Curate editorial product collections in Shopify for email and marketing use
• Utilize SEO tools to enhance website visibility and improve organic search rankings.
• Conduct keyword research and optimize website content for better conversion rates.
• Help manage Google Ads and Facebook Advertising campaigns to drive targeted traffic and maximize ROI - work with agency partner and assist with procurement of visuals and brand elements to use
• Oversee social media marketing efforts, ensuring consistent brand messaging across all platforms.
• Monitor social trends and platform updates to inform strategy
• Create engaging content for email marketing campaigns, focusing on customer retention and engagement.
• Analyze performance metrics using Google Analytics to inform strategy adjustments and improve overall effectiveness.
• Collaborate with graphic designers using Adobe Creative Suite and InDesign to produce visually appealing marketing materials.
• Assist with branded photoshoots and catalog production
• Assist with creative execution of the company blog
• Coordinate brand initiatives including influencer and brand partnerships, PR, and content creation and company events
• Implement marketing automation tools to streamline processes and enhance customer interactions.
• Stay updated on industry trends in e-commerce, digital marketing, and technology advancements.
• Drive product activation and on site merchandising
• Maintain digital assets and vendor image libraries
• Increase brand awareness, engagement and customer retention
• Review reporting and opportunities for optimization

Experience

• 3+ years of relevant professional experience, including work with multi-vendor and marketplace business models (preferred)
• Proven experience in e-commerce marketing or digital marketing roles with a strong focus on performance metrics.
• A good eye for creativity and visual aesthetics
• The ability to deliver a consistent brand experience
• Proficiency in SEO, SEM, Google AdWords, Google Analytics, and conversion optimization techniques.
• Familiarity with Shopify, HTML, CSS, JavaScript, SQL, and content management systems is preferred
• Experience in B2B marketing strategies and social media management is a plus.
• Strong copywriting skills with the ability to create compelling content that drives engagement is required.
• Knowledge of graphic design principles using Canva, Adobe Photoshop or similar tools is required.
• A track record of successful email marketing campaigns with measurable results.
• Proficiency in Microsoft Office Suite with advanced Excel

Join our team as an E-Commerce Marketing Manager where you will play a crucial role in shaping our online presence and driving business growth through innovative digital strategies! This role is hybrid, we prefer someone in the Greenwich, CT/Manhattan metro area.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• Health insurance
• Paid time off

Application Question(s):

• Have you worked with Shopify before? What is your experience level?
• Have you worked in the home decor industry before? If so, please share details.

Work Location: Hybrid remote in Greenwich, CT 06830