E-commerce & Marketing Specialist (Shopify) English-Spanish

Job Overview
We are seeking a dynamic and results-driven E-commerce & Marketing Specialist with expertise in Shopify to elevate our online presence and drive sales growth. In this role, you will be responsible for managing and optimizing our e-commerce platform, creating compelling digital marketing campaigns, and leveraging data analytics to enhance performance. Your innovative approach to content creation, SEO, social media marketing, and conversion optimization will be key to attracting and engaging our target audience. Join us if you're passionate about digital marketing, thrive in a fast-paced environment, and are eager to make a measurable impact through strategic e-commerce initiatives.

Responsibilities

• Manage and optimize our Shopify store, ensuring seamless user experience and high conversion rates.
• Develop and implement comprehensive digital marketing strategies across channels such as Google Ads, Facebook Advertising, and email marketing campaigns.
• Conduct keyword research using SEO tools to improve organic search rankings and visibility.
• Utilize SEO best practices, including on-page optimization, content creation, and technical SEO enhancements using tools like Google Analytics and SEM.
• Design engaging graphics and visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design principles to support marketing campaigns.
• Manage content updates across WordPress and other content management systems (CMS), ensuring consistency and quality.
• Analyze website performance using Google Analytics, SQL queries, and other analytics tools to identify opportunities for improvement.
• Execute conversion optimization tactics through A/B testing, performance marketing strategies, and user experience enhancements.
• Coordinate social media management efforts across platforms like Facebook, Instagram, LinkedIn, leveraging social media marketing techniques to grow brand awareness.
• Implement marketing automation workflows to nurture leads and improve customer engagement through email marketing platforms.
• Collaborate with cross-functional teams on B2B marketing initiatives, ensuring alignment with overall brand goals.
• Stay current with industry trends in digital marketing, SEM/SEO best practices, e-commerce innovations, and emerging tools to keep strategies fresh and effective.

Experience

• Proven experience managing Shopify stores with a strong understanding of e-commerce operations.
• Demonstrated expertise in SEO tools such as SEMrush or Ahrefs for keyword research and performance tracking.
• Hands-on experience with Google Ads (AdWords), Facebook Advertising, Google Analytics, and Google Tag Manager for campaign management and analytics insights.
• Proficiency in HTML, CSS, JavaScript, SQL or similar coding languages for website customization and troubleshooting.
• Skilled in content creation including copywriting for product descriptions, blogs, ads, and social media posts that drive engagement.
• Strong graphic design skills using Adobe Photoshop or Adobe Creative Suite to produce compelling visual content.
• Knowledge of marketing automation platforms such as HubSpot or Mailchimp for email campaigns and lead nurturing workflows.
• Familiarity with WordPress CMS for website updates alongside other content management systems (CMS).
• Experience executing performance marketing campaigns focused on conversion rate optimization (CRO) within a digital marketing context.
• Ability to analyze data effectively using analytics tools to inform strategic decisions that enhance ROI. Join us as an E-commerce & Marketing Specialist (Shopify) if you're eager to harness your digital expertise in a vibrant environment where innovation meets impact!

Job Types: Full-time, Part-time

Pay: $18.00 - $23.00 per hour

Expected hours: 30.0 – 40.0 per week

Benefits:

• Flexible schedule

Work Location: In person