E-commerce & Paid Media Specialist

E-commerce & Paid Media Specialist (Part-Time, 5–10 hrs/week) — SpitJack

Location: In person at our offices and remote
Job Type: Part-time
Schedule: Flexible, 5–10 hours/week with one standing check-in during ET business hours
Compensation: $25-$35/hour

About SpitJack

SpitJack is a 20-year e-commerce brand for live-fire & BBQ cooking gear—meat injectors, brisket knives, rotisserie, and fireplace tools—sold on Shopify (SpitJack.com), Amazon, Walmart, and TikTok Shop. We’re a small, hands-on team that pairs craftsmanship with data-driven growth.

The Role

We’re hiring an experienced, coachable marketer to execute day-to-day digital marketing and learn SpitJack’s specific systems, SOPs, and workflows. You’ll bring real e-commerce experience—especially in Meta Ads, YouTube, and Google Ads—and be eager to adopt our playbooks (and improve them).

What You’ll Own

• Email & CRM (Brevo): Build/iterate flows (welcome, post-purchase, abandoned cart, win-back), segment lists, manage UTMs, QA sends, and report weekly KPIs.
• List Growth & Offers (Wheelio): Operate “spin-to-win” capture + follow-ups; route preferences to the right sequences.
• Marketplaces (Amazon/Walmart/TikTok Shop): Refresh listings (copy, keywords via Helium10, A+ assets, Q&A/reviews); run promos, coupons, and creator/affiliate codes; maintain listing health.
• Paid Social — Meta Ads (FB/IG):
• Build and optimize Sales/Conversions campaigns; implement Pixel + Conversions API, audiences (remarketing, LALs), and structured naming/UTMs.
• YouTube Ads (via Google Ads):
• Launch skippable in-stream, in-feed, and Shorts campaigns; set remarketing from GA4 audiences; test hooks/first 5 seconds and calls-to-action.
• Monitor CPV, view-through conversions, engaged-view conversions, and assist with creative briefs.
• Google Ads (Search/Shopping/PMax):
• Maintain branded & non-brand search hygiene, negatives, sitelinks; manage PMax/Shopping for catalog reach.
• Align bids/budgets with margin realities; report on ROAS, CTR, CVR, cost/conversion.
• Shopify & SEO: Update PDPs/collections, merchandising, bundles/upsells, and on-page SEO basics.
• Content Support: Write crisp, conversion-minded copy (emails, PDPs, ad variants); light graphics in Canva; brief UGC/influencers.
• Analytics & Reporting: GA4 + Looker Studio weekly dashboard across email, marketplaces, Meta/YouTube/Google Ads; propose and run small, well-designed experiments.
• AI-Assisted Workflows: Use ChatGPT and Gemini to draft/iterate copy, summarize reviews, ideate keywords, outline briefs/SOPs—always human-edited and fact-checked.

You Bring

• Hands-on e-commerce marketing experience at a brand or agency, entrepreneur, or freelancer.
• Practical execution in at least four of: Meta Ads Manager, Google Ads (Search/Shopping/PMax), YouTube Ads, Shopify, Amazon Seller Central, Walmart Seller Center, TikTok Shop, Brevo/Klaviyo or other EMS, Helium10 or similar, GA4/Looker Studio, Canva, Zapier/Make or other automation tools.
• Proven ability to structure tests, analyze results, and turn metrics into actions (ROAS, CAC, ACOS, CTR, CVR).
• Strong short-form copywriting; detail-oriented QA mindset (links, UTMs, coupon codes, dates).
• Tracking savvy: Pixel/CAPI basics, GA4 events/conversions, UTMs, and clean naming conventions.
• Familiarity with AI tools (ChatGPT, Gemini) and good judgment on when/how to use them.
• Organized, proactive communicator who thrives in a small, fast-moving environment.

Nice to Have

• A+ Content design or light photo/video skills (Reels/Shorts, basic editing in CapCut/Premiere).
• Knowledge of Walmart Review Accelerator, Brand Registry workflows, TikTok affiliate programs.
• Interest in BBQ/live-fire cooking culture.

What Success Looks Like

• Learning what needs to be done and helping create a roadmap to get there.
• Executing mutually agreed-upon strategies.
• Reaching build-out goals and measuring their effectiveness and profitability

Tools You’ll Use

Brevo, Shopify, Amazon Seller Central, Walmart Seller Center, TikTok Shop, Helium10, Meta Ads Manager, Google Ads (incl. YouTube), Google Tag Manager/GA4, Looker Studio, Canva, ChatGPT, Gemini, and other AI tools and agents as needed.

How to Apply:

Please submit:

• Resume
• Example of a recent paid-media win (goal, actions, tools, outcome)
• Hourly rate expectation + ET availability window
• (Optional) A brief example of how you used ChatGPT or Gemini to speed up real work (prompt → output → human edit)

Job Types: Part-time, Temporary

Pay: $25.00 - $35.00 per hour

Expected hours: 6 – 10 per week

Benefits:

• Flexible schedule

Ability to Commute:

• Florence, MA 01062 (Required)

Work Location: In person