Digital marketing: Develop and execute strategies to drive traffic and sales, including SEO, PPC, social media, and email campaigns.
Data analysis: Monitor and analyze website performance, user behavior, and key performance indicators (KPIs) to identify areas for improvement and optimize conversion rates.
Content optimization: Create compelling product descriptions and content, and ensure consistency across all online channels.
Cross-functional coordination: Collaborate with marketing, IT, customer service, and logistics teams to ensure a seamless customer journey and smooth operations.
Operations and fulfillment: Manage inventory, process orders, and ensure timely order fulfillment and stock availability.
Technical skills: Proficiency with e-commerce platforms like Shopify, and knowledge of digital marketing tools.
Analytical skills: Ability to interpret data, generate reports, and make data-driven recommendations.
Marketing knowledge: Experience with digital marketing channels like SEO, SEM, social media, and email marketing.