E-commerce Specialist for a growing Fabric Retailer

Job Summary
We are seeking a dynamic and results-driven E-commerce Specialist to join our growing fabric retail team. In this role, you will be the driving force behind our online presence, ensuring that our digital storefront is engaging, optimized, and aligned with our brand vision. Your expertise will help us expand our reach, boost sales, and deliver an exceptional shopping experience for our customers. If you’re passionate about digital marketing, e-commerce strategies, and creative content creation, this is the perfect opportunity to make a significant impact in a vibrant and innovative environment.

Responsibilities

• Develop and execute comprehensive e-commerce strategies to enhance online sales and customer engagement across multiple digital platforms.
• Manage and optimize product listings using content management systems such as WordPress and other e-commerce platforms.
• Implement SEO best practices utilizing SEO tools to improve search engine rankings and increase organic traffic.
• Conduct keyword research and perform on-page SEO optimization to maximize visibility.
• Utilize Google Analytics, Google Ads, SEM (Search Engine Marketing), and Google AdWords to monitor performance metrics, analyze data trends, and refine marketing campaigns.
• Create compelling content for product descriptions, blogs, email marketing campaigns, and social media channels to attract and retain customers.
• Design visually appealing graphics using Adobe Photoshop, Adobe Creative Suite, and graphic design tools to enhance product presentation.
• Manage social media marketing efforts across platforms like Facebook Advertising and social media management tools to grow brand awareness.
• Optimize conversion rates through A/B testing, performance marketing techniques, and user experience improvements.
• Coordinate with cross-functional teams on marketing automation initiatives to streamline campaigns and improve customer journeys.
• Monitor industry trends in digital marketing, e-commerce innovations, and fabric retail market dynamics to stay ahead of competitors.

Experience

• Proven experience in e-commerce management within a retail environment or related industry.
• Strong knowledge of SEO tools, Google Analytics, Google Ads, SEM strategies, and performance marketing techniques.
• Hands-on experience with WordPress or similar content management systems; familiarity with HTML, CSS, JavaScript, and SQL is a plus.
• Skilled in content creation including copywriting for product descriptions, blogs, email campaigns, and social media posts.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Creative Suite for visual content development.
• Demonstrated ability to analyze data insights for continuous improvement of marketing initiatives.
• Experience with social media management platforms like Facebook Advertising; knowledge of B2B marketing strategies is advantageous. Join us as an E-commerce Specialist to help shape the future of our fabric retail brand online! Bring your creativity, technical expertise, and passion for digital marketing to a role where your efforts directly contribute to our growth story—empowering customers with beautiful fabrics through innovative online experiences!

Pay: $20.00 - $26.00 per hour

Expected hours: 20.0 – 30.0 per week

Benefits:

• Employee discount

Work Location: In person