E-commerce Startup

Job Overview
We are seeking a dynamic and detail-oriented E-Commerce Specialist to join our digital marketing team. This role is pivotal in driving online sales, enhancing user experience, and optimizing our e-commerce platforms. The ideal candidate will possess a strong foundation in digital marketing strategies, content creation, and technical skills to elevate our brand’s online presence across various channels. This position offers an exciting opportunity to work in a fast-paced environment where innovation and data-driven decision-making are valued.

Responsibilities

• Develop and execute comprehensive e-commerce strategies to increase sales and improve conversion rates.
• Manage and optimize product listings across multiple online platforms using Content Management Systems (CMS) such as WordPress.
• Utilize SEO tools and conduct keyword research to enhance organic search rankings and visibility.
• Implement and monitor SEM campaigns using Google Ads, Google AdWords, and Facebook Advertising to attract targeted traffic.
• Analyze website performance through Google Analytics, Google AdWords, and other analytics tools to identify opportunities for improvement.
• Create engaging content for product descriptions, landing pages, email marketing campaigns, and social media posts.
• Design visually appealing graphics and banners using Adobe Photoshop, Adobe Creative Suite, and graphic design principles.
• Manage social media marketing efforts including social media management tools for platforms like Facebook, Instagram, and LinkedIn.
• Conduct A/B testing and conversion optimization techniques to maximize ROI on digital advertising campaigns.
• Collaborate with the marketing team to develop automation workflows for email marketing and other digital campaigns.
• Stay updated on the latest trends in digital marketing, SEO, SEM, performance marketing, and e-commerce best practices.

Skills

• Proficiency with SEO tools (e.g., SEMrush, Ahrefs) and content management systems such as WordPress.
• Strong knowledge of SEO principles, keyword research, and content creation strategies.
• Experience with Google Analytics, Google Ads (Google AdWords), Facebook Advertising, and marketing automation platforms.
• Technical skills including HTML, CSS, JavaScript, SQL are highly desirable for website optimization tasks.
• Competence in Adobe Photoshop, Adobe Creative Suite for graphic design and content creation.
• Familiarity with social media management tools and platforms for social media marketing campaigns.
• Excellent copywriting skills with the ability to craft compelling product descriptions and ad copy.
• Understanding of B2B marketing strategies within the e-commerce landscape.
• Ability to analyze data effectively to inform decision-making processes related to digital performance metrics. This role is ideal for a motivated individual passionate about digital marketing and e-commerce growth strategies who thrives in a collaborative environment focused on innovation and results-driven initiatives.

Pay: $17.00 - $20.00 per hour

Expected hours: 25.0 – 40.0 per week

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Vision insurance

Work Location: In person