E-Commerce Website

We are seeking a skilled and proactive Digital Marketing Executive experienced in WooCommerce store management, SEO, and Social Media Marketing. The ideal candidate will manage our online store, optimize product listings, drive traffic, and execute digital marketing strategies to increase sales and brand visibility.

Key ResponsibilitiesWooCommerce Management

• Manage and update products on WooCommerce (pricing, attributes, descriptions, categories, images).
• Ensure smooth functioning of the store including plugins, themes, and checkout flow.
• Monitor stock levels, order processing, and overall store performance.
• Improve product pages for better conversions (SEO, layout, UX).

SEO & Website Optimization

• Perform keyword research, on-page & off-page SEO.
• Optimize product titles, meta tags, alt tags, schema, and URLs.
• Manage link-building activities and SEO campaigns.
• Monitor rankings and analytics using Google Search Console & Google Analytics.

Digital Marketing & Ads

• Plan and execute marketing campaigns on Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.
• Manage budget allocation, A/B testing, ad creatives, and performance tracking.
• Run retargeting, remarketing, and sales funnel campaigns.

Social Media Management

• Create and schedule content for Instagram, Facebook, LinkedIn, YouTube.
• Manage daily posts, stories, reels, and engagement.
• Grow brand presence through regular, high-quality content.
• Collaborate with design team for creatives.

Content & Email Marketing

• Write SEO-friendly blogs, product descriptions, and marketing content.
• Plan and send email campaigns (MailChimp / Zoho / HubSpot).
• Maintain consistent brand voice across all channels.

Analytics & Reporting

• Track digital performance metrics: sales, traffic, ROAS, CTR, conversions.
• Prepare weekly/monthly reports with insights and improvement ideas.
• Competitor analysis and market research.

Requirements

• Proven experience in WooCommerce & WordPress operations.
• Strong knowledge of SEO, Google Ads, Meta Ads, and Analytics.
• Hands-on experience with social media marketing.
• Understanding of basic graphic tools (Canva/Photoshop) is a plus.
• Excellent communication and content-writing skills.
• Ability to multitask and work independently.

Preferred Skills

• Knowledge of eCommerce operations and digital sales funnels.
• Experience with plugins like RankMath/Yoast, Elementor, WP Rocket, MailPoet, etc.
• Basic HTML/CSS knowledge (optional but beneficial).
• Experience with marketplace listings (Amazon/Flipkart/IndiaMART/TradeIndia) is a bonus.

Education & Experience

• Bachelor’s degree in Marketing, Business, IT, or related field.
• 1–3 years of experience in Digital Marketing or eCommerce management.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Location:

• Uttam Nagar, Delhi, Delhi (Required)

Work Location: In person