E-Mail & SMS Marketing Specialist

Job Summary

We are seeking a dynamic and detail-oriented E-Mail & SMS Marketing Specialist to join our digital marketing team. In this role, you will develop, implement, and optimize targeted email and SMS campaigns to engage customers, drive conversions, and enhance brand loyalty across multiple channels. The ideal candidate will possess a strong understanding of marketing automation, content marketing, and analytics, with the ability to craft compelling messages that resonate with diverse audiences. This position offers an exciting opportunity to contribute to innovative multichannel marketing strategies that support business growth and customer engagement.

Responsibilities

• Design and execute effective email and SMS marketing campaigns aligned with overall marketing strategies.
• Segment audiences based on behavior, preferences, and data insights to personalize messaging.
• Utilize marketing automation tools to streamline campaign workflows and improve efficiency.
• Analyze campaign performance metrics using Google Analytics, email analytics platforms, and other tools; optimize campaigns based on data-driven insights.
• Collaborate with content creators to develop engaging copy, visuals, and calls-to-action tailored for email and SMS formats.
• Coordinate with social media marketing teams to ensure consistency across channels and maximize reach.
• Manage the integration of email and SMS campaigns with broader multichannel marketing initiatives such as advertising sales, print advertising, and e-commerce promotions.
• Conduct research on industry trends, competitor activities, and emerging technologies like marketing automation platforms.
• Maintain compliance with privacy regulations and best practices for digital marketing communications.
• Support product management teams in developing promotional strategies for new offerings.

Qualifications

• Proven experience in digital marketing roles with a focus on email and SMS campaigns.
• Strong knowledge of marketing automation tools
• Proficiency in HTML coding for email templates; familiarity with WordPress is a plus.
• Experience with analytics tools including Google Analytics and campaign performance tracking.
• Knowledge of SEO, social media marketing, performance marketing, and B2B marketing principles.
• Familiarity with advertising sales strategies across digital channels including Meta Advertising and Google AdWords.
• Skills in copywriting, content creation, and visual design
• Ability to manage multiple projects efficiently while maintaining attention to detail.
• Excellent research skills combined with strategic thinking in digital environments. If you are passionate about leveraging innovative digital tools to create impactful marketing campaigns that foster customer engagement worldwide, we encourage you to apply today. Join us in shaping the future of multichannel marketing excellence.

Pay: $110,000.00 - $140,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person