eCommerce Copywriter & Marketing Strategist

We’re Hiring!

Position: eCommerce Copywriter & Marketing Strategist

Company: Wertec Pvt. Ltd.

Location: On-site – Lahore

We are looking for a smart, analytical, marketing-minded Copywriter & Strategist who understands eCommerce brands, can think in angles, diagnose what makes a product sell, and transform insights into compelling email/SMS/creative copy.

This role is far beyond generic writing - you will act as a strategist, helping brands communicate their value, strengthen positioning, and drive revenue through high-quality lifecycle, promotional, and storytelling content.

You will collaborate closely with designers, marketing strategists, and account teams to translate ideas into scroll-stopping email templates, landing page messaging, promotional campaigns, and retention-focused content.

If you’re someone who loves understanding consumers, crafting irresistible angles, and turning insights into high-performing creative - this role is for you.

Key Responsibilities

1. Brand Understanding, Audits & Diagnosis

• Study and analyze eCommerce brands, their products, audiences, competitors, and positioning.
• Identify the core problems products solve, emotional triggers, and buying motivations.
• Map out unique selling points, brand voice, and opportunity gaps in communication.
• Review past analytics to understand what content/angles/offers worked and what failed.

2. Angle Creation & Strategic Thinking

• Develop product, collection, and brand-level angles to guide campaigns and creative direction.
• Think like a marketer: identify hooks, objections, psychological triggers, and storytelling opportunities.
• Create angle-driven frameworks for promotions, launches, retention flows, and brand-building campaigns.
• Transform raw product data into compelling stories that make people want to buy.

3. High-Quality Copywriting

Write top-tier copy for:

• Email campaigns (promotional, storytelling, product highlights, seasonal)
• Lifecycle automation flows (welcome, abandon cart, browse, winback, post-purchase, repeats)
• SMS campaigns
• Landing pages & product pages (optional)
• Marketing scripts for creatives, GIFs, short videos
• Brand voice guidelines
• Creative briefs & messaging frameworks

4. Collaboration With Creative & Marketing Teams

• Work with designers to visualize angles into attractive email templates or campaign assets.
• Provide direction, references, and clarity to ensure design aligns with the messaging strategy.
• Participate in brainstorms to generate innovative concepts for client campaigns.

5. Analytics & Iteration

• Review campaign performance (open rates, clicks, conversions, revenue contribution).
• Identify patterns, insights, and what messaging styles resonate with each audience.
• Suggest improvements for future campaigns based on data.
• Test new angles, hook styles, content structures, emotional tones, and offer framings.

Requirements

Must-Have Skills

• Strong understanding of eCommerce, DTC, and consumer psychology.
• Ability to analyze a brand deeply before writing a single line.
• Experience writing for digital or eCommerce brands (agency experience is a big plus).
• Excellent command of English, storytelling, clarity, and persuasive writing.
• Ability to generate multiple angles for the same product.
• Comfort working with designers, strategists, and account teams.

Technical Competency

• Google Docs, Sheets, Slides
• Understanding of email marketing principles
• Familiarity with Klaviyo or other ESPs (a plus)
• Ability to give direction for creative visuals

Personality & Work Traits

• Strategic thinker
• Problem solver
• Detail-oriented and structured
• Curious about why consumers buy
• Ability to work on multiple brands simultaneously
• Proactive communicator

Nice-to-Have

• Previous work with DTC eCommerce brands
• Understanding of segmentation, flows, retention funnels
• Experience writing ads or landing page copy (not mandatory)

Why This Role Is Unique

• You work across multiple brands, industries, and creative challenges.
• You influence strategic direction, not just writing tasks.
• You help shape campaigns that generate real revenue for clients.
• You become part of the core creative intelligence of Wertec.

Perks

• 24 Annual paid holidays
• 4 days in office after probation with a potential to go full remote.
• Provident fund enablement after 1 year completion
• Opportunities for national and international trips, including travel and accommodations

Job Type: Full-time

Pay: Rs100,000.00 - Rs150,000.00 per month

Application Question(s):

• Are you available for on-site work?
• Are you located in or willing to relocate to Lahore?
• Do you have 3+ year of ecommerce copywriting and marketing experience?

Work Location: In person