Ecommerce Manager

The E-Commerce Manager will own the end-to-end online business performance, combining analytical insight, commercial drive, and creative execution.

This role bridges strategy and operations , ensuring that e-commerce platform delivers seamless, and high-performing customer experiences — from product discovery to post-purchase engagement.

You’ll manage website UI/UX, optimize the full digital funnel, and drive omnichannel growth by aligning marketing, CRM, and commercial strategies.

Your ultimate goal: grow online sales, enhance conversion, and elevate brand experience in Saudi Arabia.

Key Responsibilities

1. E-Commerce Strategy & Business Growth

• Develop and execute the e-commerce business plan, aligned with commercial objectives and regional marketing calendars.
• Own KPIs including sales, traffic, conversion, AOV, bounce rate, retention, and LTV .
• Identify new opportunities for growth — product categories, online exclusives, and customer acquisition initiatives.
• Partner with marketing, CRM, and media teams to plan launches, seasonal campaigns, and offers , ensuring full-funnel optimization.

2. Website Operations & Merchandising

• Oversee day-to-day site operations, ensuring product data, pricing, stock, and visuals are accurate and on-brand.
• Manage homepage, category, and campaign updates using the CMS and work closely with developers.
• Manage site health, raise and track bugs, and collaborate with developers for fixes and feature improvements.

3. Digital Marketing Integration

• Support paid media and CRM campaigns through optimized landing pages and performance tracking.
• Collaborate with media teams on SEM, display, and paid social to improve ROI and customer acquisition.
• Leverage analytics to refine performance across channels — web, email, and social.
• Ensure organic and paid strategies reinforce commercial priorities.

4. Analytics, Insights & Conversion Optimization

• Use GA4, Tag Manager, Looker/Data Studio, and heatmaps (e.g., Hotjar, ContentSquare) to monitor performance.
• Conduct regular A/B and multivariate testing across home, category, and PDPs to increase conversion and engagement.
• Translate insights into actionable recommendations to enhance UX, navigation, checkout flow, and content placement .
• Prepare weekly and monthly performance reports with insights and clear next-step actions.

5. CRM, Loyalty & Personalization

• Partner with CRM teams to deploy personalized journeys, triggered emails, and loyalty campaigns.
• Align on segmentation strategies to increase repeat purchase rate and CLV .
• Optimize product linking and offers across web and CRM channels for stronger conversion.

6. SEO & Content Optimization

• Lead technical and on-page SEO initiatives to improve organic traffic and site discoverability.
• Optimize product titles, metadata, and internal linking for visibility.
• Collaborate with content and development teams to ensure SEO best practices are implemented.

7. Cross-Functional Collaboration

• Partner closely with Retail, Marketing, Supply Chain, CRM, and Customer Service to ensure consistency across all touchpoints.
• Act as the primary digital SPOC between HQ and MEC.
• Support omnichannel initiatives (e.g., click-and-collect)