Ecommerce & Marketing Manager

We’re seeking a results-driven e-commerce & marketing manager to join our team at abc Window Cleaning Supply. You will lead our e-commerce operations and strategy and be a crucial team member in driving organizational growth. For this, you will manage our online stores, optimize sales funnels, lead marketing initiatives, manage our design and marketing team, and work closely with various departments to ensure an exceptional online shopping experience. This role requires a combination of strategic thinking and hands-on execution. abc runs an integrated department of marketing, design, and e-commerce, which you will lead.

If you are a results-driven professional passionate about e-commerce, digital marketing, and data analytics with a proven track record of driving growth, we’d love to hear from you. We offer a vibrant work environment, growth potential, and a competitive benefits package.

Objectives of the role

• Developing and executing e-commerce strategies to drive online sales and enhance the customer experience.
• Managing the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and inventory management.
• Collaborating with cross-functional teams, including marketing, product, logistics, and IT, to ensure smooth e-commerce processes.
• Monitoring and analyzing key performance indicators (KPIs) such as traffic, conversion rates, sales, and customer satisfaction.
• Implementing digital marketing initiatives, such as SEO, SEM, email marketing, and social media, to drive traffic and sales.
• Optimizing the website for user experience, including navigation, search functionality, and mobile responsiveness.
• Managing relationships with third-party vendors, including payment gateways, logistics partners, and e-commerce platforms.
• Analyzing sales performance and customer behavior to identify opportunities for improvement.
• Implementing A/B testing and conversion rate optimization (CRO) strategies.
• Working with the sales team to optimize in person and online events.
• Manage and optimize the team that handles marketing and design.

Your tasks

• Manage product listings, descriptions, and pricing in the online store.
• Regularly update product information, images, and descriptions to ensure accuracy, appeal, and consistency.
• Plan and execute seasonal and promotional campaigns to increase sales and boost customer engagement.
• Analyze customer behavior and trends to identify growth opportunities and areas for improvement.
• Monitor website functionality and handle troubleshooting issues with the e-commerce platform, including technical problems and user experience challenges.
• Coordinate with logistics and fulfilment teams to ensure timely and accurate order processing and delivery.
• Collaborate with customer service teams to ensure seamless customer services, high customer satisfaction, and resolve issues quickly through the online store.
• Analyze data from Google Analytics, CRM systems, and other tools to monitor site traffic and customer behavior.
• Track and report e-commerce performance, including sales, conversion rates, and ROI on digital marketing campaigns.
• Manage relationships with third-party vendors and platforms such as Bigcommerce, Klayviyo, developers, and ad agencies.
• Stay updated with the latest trends and best practices in e-commerce and digital marketing.
• Maintain and develop the brands of our different stores.
• Conduct regular meetings with direct reports to monitor progress and provide guidance to make sure all tasks described above are delegated/completed as needed.

Required skills and qualifications

• Bachelor’s degree in Business, Marketing, E-Commerce, IT, or a related field.
• 3-5 years of experience as an e-commerce manager or in a similar e-commerce or digital marketing role.
• Experience managing teams, including remote employees.
• Strong understanding of online sales platforms (such as Bigcommerce) and digital marketing strategies.
• Expertise in digital marketing techniques, including SEO, SEM, and social media marketing.
• Proficient in web analytics tools (e.g., Google Analytics) and e-commerce tracking tools.
• Excellent analytical skills and proficiency with CRM software and MS Excel/Google Sheets.
• Knowledge of UX/UI principles and how they impact online sales.
• Solid communication and organizational skills, with the ability to manage multiple projects simultaneously.
• Analytical mindset with the ability to derive actionable insights from data.
• Familiarity with e-commerce trends such as personalization, chatbots, or AI-driven shopping experiences.

Preferred skills and qualifications

• Knowledge of best practices in search engine optimization (SEO) and search engine marketing (SEM).
• Proficiency in content management systems (CMS) and customer relationship management (CRM) software.
• Experience with performance marketing, including paid advertising and retargeting strategies.
• Experience with A/B testing, conversion rate optimization (CRO), and user testing.
• Knowledge of web development and CMS platforms for custom e-commerce solutions.
• Strong financial acumen for managing e-commerce budgets and sales forecasts.

Compensation and benefits

Starting salary of $80,000-$100,000 depending on experience.

Additional bonus opportunities.

HRA Health Plan with generous company contribution

PTO

Matching 401(k) (After 1 year)

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Work Location: Hybrid remote in Charlotte, NC 28269