eCommerce Marketplace and DTC Manager

Location: Honolulu, HI

Job Status: Full Time

FLSA Status: Exempt

Reports To: Director of eCommerce

Amount of Travel Required: Occasional

Hawaii Coffee Company is the largest roaster of Kona Coffee in the world and Hawaii's leading supplier of coffee to the Island's hotels, restaurants, and retail stores. The parent company to 5 brands; Lion Coffee, Royal Kona, Hawaiian Isles Coffee Roasters Co., Hawaiian Islands Tea, and KOA Coffee products are available throughout the Western US, eCommerce marketplaces, as well as in international markets.

The primary roasting, manufacturing, and distribution facility is located in Honolulu, Hawaii. This same facility houses the corporate office, along with a cafe that offers roastery tours. Hawaii Coffee Company also operates a coffee mill in Kona and sources coffee from numerous other origins, ensuring the highest quality and consistency across all its products.

POSITION SUMMARY

We are seeking a results-driven Marketplace and DTC Manager to oversee, optimize, and expand our eCommerce presence across marketplaces and direct-to-consumer channels. This role requires a blend of analytical, creative, and strategic skills to manage inventory, advertising content, and user experience, while driving growth through promotions, merchandising, and programs.

ESSENTIAL FUNCTIONS

Marketplace Management:

Inventory Management: Monitor and optimize inventory levels across multiple marketplace channels to ensure product availability and reduce stockouts.
Advertising Management: Coordinate and analyze paid advertising campaigns to maximize ROI
Channel Management: Actively monitor and react to the competitive landscape (pricing, promotions, reviews, content, and other elements that drive customer purchase decisions).
UX / CRO: Continuously improve user experience and conversion rates through data-driven insights, A/B testing, and marketplace best practices.
Content Management: Create, edit, and maintain product listings with optimized copy, images, and metadata to drive sales and improve SEO.
Programs: Manage B2B programs, subscription models, and other strategic initiatives on marketplace platforms.
Promotions: Plan and implement promotions, deals, and special offers to increase traffic and sales.

Direct-to-Consumer (DTC) Management:

DTC Sites: Manage day-to-day operations and optimization of 2 primary DTC websites and 4 WordPress sites, ensuring a seamless shopping experience.
UX / CRO: Analyze customer behavior, implement A/B testing, and optimize site layouts to improve conversion rates and user engagement.
Merchandising: Strategically plan product placement, categories, and cross-sell/up-sell opportunities to drive revenue.
Promo Management: Execute promotional campaigns, discounts, and loyalty initiatives to increase customer retention and lifetime value.

POSITION QUALIFICATIONS

Education: Bachelor’s Degree (Four-year college or university). MBA desired.

5+ Years of experience in increasingly senior digital marketing and management roles, with experienced in consumer product categories strongly preferred.
3+ years of experience in DTC eCommerce.
Demonstrated ability to drive revenue growth and innovation in a fast-paced environment.
Strong analytical skills and knowledge of various analytics tools and platforms, with the ability to summarize key data for C-level executives.
Hands on experience in managing key digital marketing programs, including SEO, SEM, email, affiliate, and other channels.
Excellent communication skills.
Expertise in partnering across organization to deliver key company goals.
Leadership experience includes managing and developing team members from a variety of backgrounds. Build strong cross-functional relationships.
Time management ability to ensure that work is completed within specified time and quality parameters to meet the company demands.
Computer Skills: To perform this job successfully, an individual should have strong knowledge of Microsoft Office Suite applications and syndicated data reporting.

COMPETENCY

Collaboration - Collaborates positively to effectively build relationships with customers and co-workers to achieve company objectives and contribute to overall organizational success. Works effectively within a diverse environment. Exhibits a positive attitude and contributes to overall team success.
Organized – Being organized or following a systematic method of performing a task.
Communication, Oral – Ability to communicate effectively with others using the spoken word.
Responsible – Ability to be held accountable or answerable for one’s conduct.
Honesty / Integrity – Ability to be truthful and be seen as credible in the workplace.
Accountability – Ability to accept responsibility and account for his/her actions.
Reliability – The trait of being dependable and trustworthy.
Friendly – Ability to exhibit a cheerful demeanor toward others.
Customer Oriented – Ability to take care of the customer’s needs while following company procedures.

PHYSICAL DEMANDS

The physical demands described her are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee is frequently required to stand; walk; reach with hands and arms and talk or hear. The employee must frequently lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus.

N (Not Applicable) Activity is not applicable to this position.

O (Occasionally) Position requires this activity up to 33% of the time (0 – 2.5+ hrs/day)

F (Frequently) Position requires this activity from 33% - 66% of the time (2.5 – 5.5+ hrs/day)

C (Constantly) Position requires this activity more than 66% of the time (5.5+ hrs/day)

Physical Demands Lift/Carry

Stand F 10 lbs or less F

Walk F 11-20 lbs F

Sit F 21-50 lbs O

Manually Manipulate F 51-100 lbs O

Reach Outward F Over 100 lbs N

Reach Above Shoulder F

Climb O Push/Pull

Crawl O 12 lbs or less F

Squat or Kneel F 13-25 lbs F

Bend F 26-40 lbs O

Grasp F 41+ O

Speak F

WORK ENVIRONMENT

This job operates in a work environment ranging from air conditioned, low noise office settings, to the manufacturing and warehouse area has a moderate noise level from operating machinery.

REASONABLE ACCOMMODATIONS STATEMENT

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

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