Ecommerce & Omnichannel Marketing Manager

Job Overview
We are looking for a performance-minded ecommerce operator who can manage and optimize our paid and organic presence across Amazon, Walmart.com, Instacart, and our Shopify DTC site. You will own the full omnichannel marketing picture — driving digital traffic to retail ecommerce pages, activating retail media networks, coordinating with specialized agencies, and ensuring every channel is optimized and connected. This is a high-ownership, results-accountable role for someone who moves fast and thinks in revenue.

Duties

• Develop comprehensive omnichannel marketing strategies that integrate e-commerce platforms, social media, email campaigns, and digital advertising to maximize reach and sales.
• Manage and optimize online storefronts using content management systems like WordPress and other e-commerce tools to ensure a user-friendly shopping experience.
• Utilize SEO tools, keyword research, and content creation techniques to improve organic search rankings and increase website traffic.
• Plan, execute, and analyze paid advertising campaigns across Google Ads (including Google AdWords), Facebook Advertising, and other digital channels to drive conversions.
• Implement conversion optimization tactics by analyzing user behavior through Google Analytics and performance marketing data to improve website engagement and sales funnels.
• Coordinate graphic design and content creation using Adobe Creative Suite (Photoshop, Illustrator) for banners, social media posts, email templates, and landing pages.
• Leverage marketing automation platforms to nurture leads through targeted email marketing campaigns and personalized messaging.
• Conduct A/B testing on landing pages, ad copy, and call-to-actions to continually enhance campaign effectiveness.
• Collaborate with cross-functional teams including sales, product management, and creative teams to align marketing efforts with business goals.
• Stay current on industry trends such as SEM (Search Engine Marketing), social media management strategies, HTML/CSS/JavaScript for website updates, and emerging digital marketing tools to keep campaigns innovative.

Requirements

• Proven experience managing e-commerce platforms and omnichannel marketing initiatives in a fast-paced environment.
• Strong knowledge of SEO tools, keyword research techniques, and content management systems like WordPress.
• Expertise in digital advertising platforms including Google Ads (Google AdWords), Facebook Advertising, and performance marketing analytics tools such as Google Analytics.
• Proficiency in HTML, CSS, JavaScript basics for website updates; familiarity with SQL is a plus for data analysis.
• Skilled in content creation using Adobe Photoshop and Adobe Creative Suite; ability to produce compelling graphics and visual assets.
• Experience with email marketing platforms and marketing automation tools to develop targeted campaigns.
• Excellent copywriting skills for creating engaging product descriptions, ad copy, emails, and social media content.
• Strong analytical skills with the ability to interpret data from various sources to inform decision-making.
• Knowledge of B2B marketing strategies is advantageous for expanding enterprise partnerships.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a deadline-driven environment. Join us as an Ecommerce & Omnichannel Marketing Manager if you're passionate about blending creativity with data-driven strategies to revolutionize online shopping experiences!Core Responsibilities
• Own Amazon performance: listings, A+ content, DSP/Sponsored Ads, ACOS targets, subscribe & save, review strategy, and brand store across all three brands
• Manage Walmart Connect and Walmart.com retail media campaigns; coordinate Instacart campaigns and digital coupons
• Drive traffic from Google, Meta, and other paid channels to DTC website (Shopify) and retail ecommerce pages
• Coordinate with outsourced channel-specific agencies (Amazon PPC, Instacart, Google) — manage briefs, hold vendors accountable to KPIs, escalate underperformance
• Own weekly performance dashboard across all channels: revenue, ACOS, ROAS, conversion rates, traffic sources
• Activate retailer ecommerce programs (HEB.com, Costco.com, ALDI) and identify new digital shelf opportunities
• Coordinate digital coupons and loyalty programs to drive in-store trial and reorder
• Identify and brief on content and asset needs (photography, A+ modules, banner ads) in coordination with Allison
• Leverage AI tools for copy iteration, keyword research, reporting automation, and campaign briefing — this is a requirement, not a nice-to-have

Required Qualifications

• 3+ years managing Amazon Seller Central or Vendor Central; hands-on with Sponsored Products, Sponsored Brands, and DSP
• Experience with Walmart Connect, Instacart Ads, and/or retail media networks
• Google Ads and/or Meta Ads experience with a focus on DTC conversion and retail traffic
• Shopify experience — driving traffic, merchandising, and conversion optimization
• Strong data and reporting skills; can build and maintain a clean weekly performance dashboard
• Active AI tool user: ChatGPT, Claude, Jasper, or equivalent in daily workflow
• CPG, food & beverage, or health/wellness brand experience strongly preferred
• Self-directed — comfortable working async with a founder-led team

Compensation Structure

• Base: Hourly retainer for contracted hours (20–30 hrs/week)
• Performance bonus: Tied to quarterly Amazon net revenue growth, retail ecommerce velocity benchmarks, and Shopify DTC revenue targets
• 6-month contract with renewal option based on performance milestones

Pay: From $80,000.00 per year

Work Location: Hybrid remote in Rancho Cucamonga, CA 91730