eCommerce Specialist

Description:

Who Is FitLab:

FitLab Inc. powers the modern fitness journey by seamlessly integrating fitness studios, mass-participation events, and premium equipment. FitLab’s fully integrated platform solves the siloed nature of fitness and leverages the power of iconic athletes and truly connected experiences to keep you training – wherever, whenever and however you desire. Through proprietary development, partnerships, and a series of acquisitions, FitLab has established a portfolio of brands that includes Assault Fitness, Electric, RPM, XPT, Sanctuary Fitness, Racked, Ragnar, Fitplan, McGregor FAST, and Y7, with more on the way. FitLab Inc. is based in Newport Beach, CA, with offices in San Clemente, CA, Carlsbad, CA, and Salt Lake City, UT.

As an eCommerce Specialist, you will play a key role in maintaining and enhancing the performance of FitLab’s DTC brand websites – including Assault Fitness, Electric Visual, and RPM Training – as well as supporting our events business through Ragnar’s “Let’s Do This” platform.

You’ll be responsible for day-to-day site merchandising, new product launches, campaign and promotional updates, and ongoing reporting. You’ll help ensure our customers have a seamless shopping and event registration experience while providing insights and optimizations that drive conversion, AOV, and revenue. This role is ideal for someone who is detail-oriented, organized, and proactive – with a strong interest in growing their career within ecommerce.

Responsibilities:

• Foster, support, and value diversity, equity, and inclusion in the workplace.
• Merchandise products and collections across Shopify storefronts, ensuring accuracy and consistency.
• Evaluate customer shopping paths and understand user behavior by cohort to gain insights and action on data based on user journeys and friction points.
• Manage event setup within “Let’s Do This” (Ragnar), including race creation, pricing updates, and data accuracy.
• Manage new product uploads, including imagery, variants, tagging, and SEO setup.
• Optimize product recommendations and upsells to positively affect AOV.
• Schedule and QA homepage updates, promotional assets, and campaign launches.
• Monitor inventory availability and manage out-of-stock and back-in-stock scenarios.
• Analyze and optimize site search and collection filtering for an easy shopping experience.
• Provide weekly and monthly reporting on site performance and merchandising KPIs, highlighting insights and recommendations.
• Partner with Sr. Manager, eCommerce on site optimizations, QA for dev enhancements, and longer-term projects such as Shopify theme updates.
• Document key processes to support scale across product launches, reporting, and merchandising updates.
• Assist Customer Service & Warehouse departments with order management & customer service issues.
Perform other related projects/duties as assigned.

Requirements:

Required Skills/Abilities:

• 1–3 years of ecommerce or site merchandising experience (Shopify experience strongly preferred).
• Familiarity with analytics tools (Google Analytics, Clarity, Hotjar) and ecommerce reporting.
• Strong attention to detail and organizational skills with the ability to manage multiple brands and priorities.
• Experience with ecommerce tools such as Yotpo, Klaviyo, or merchandising apps a plus.
• Ability to work independently while collaborating effectively with cross-functional teams (Creative, Marketing, Ops, Dev).
• Proficiency in Excel, Google Suite, and/or other reporting and productivity tools.
• Clear and effective written and verbal communication skills.

Education and/or Experience:

• Bachelor’s degree in Marketing, Business, or related field preferred.
• Minimum 1–3 years of experience managing ecommerce sites or merchandising.

Physical Demands:

• Prolonged periods sitting at a desk and working on a computer.

Note:

This job description in no way states or implies that these are the only duties and responsibilities to be performed by the employe of this position. Duties and responsibilities may change at any time with or without notice. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.