Ecommerce Website Manager

Ecommerce Manager

Full-Time | Marketing & Digital | Remote | Reports to: Senior Leadership

ABOUT STEP ONE FOODS

Step One Foods was founded by cardiologist Dr. Elizabeth Klodas on a simple idea: food can be medicine. Our ready-to-eat products are clinically proven to help lower cholesterol and improve heart health using whole-food ingredients.

We're building the leading brand in clinically-proven "food as medicine." We're not just another health food company — we're an evidence-based health solution backed by real science. If you want to build something meaningful and help people improve their health through food, let's talk.

ROLE OVERVIEW

The Ecommerce Manager owns the technical infrastructure, site experience, and retention systems that drive customer acquisition, engagement, and long-term loyalty. This is an ecommerce optimization role — you will own the Shopify storefront, full retention tech stack, tracking and attribution infrastructure, conversion rate optimization, Amazon channel operations, and the email and subscription systems that turn first-time buyers into long-term customers.

You will partner closely with our Growth Marketing team, which owns paid media strategy and budget, ensuring the site and systems they send traffic to are fast, well-instrumented, and built to convert. If you are primarily a media buyer or brand strategist, this is not the right fit.

KEY RESPONSIBILITIES

Customer Acquisition & Conversion

• Own the Shopify storefront end-to-end: site structure, collections, discount logic, theme customization (Liquid/HTML/CSS), app management, and site health.
• Drive conversion rate optimization through a structured testing roadmap — A/B and multivariate tests on product pages, landing pages, and checkout — informed by analytics, heatmaps, and session recordings.
• Manage technical SEO: site architecture, page speed, structured data, meta optimization, and content pipeline to grow organic traffic and lower customer acquisition costs.
• Own pixel and tag implementation (Meta, Google, TikTok) via Google Tag Manager, including server-side tracking and Conversions API to maximize signal quality.
• Maintain GA4 configuration, UTM taxonomy, and attribution tool integration (Triple Whale) to ensure the growth team has accurate, trustworthy data for spend decisions.
• Manage the Amazon storefront: listings, A+ content, advertising coordination, Buy Box health, FBM/FBA strategy, and brand reputation — targeting a minimum 4.3-star rating.

Customer Retention & Lifetime Value

• Own the Loop Subscriptions platform: product configuration, cancellation save flows, pause/swap logic, dunning management, and subscriber portal UX.
• Monitor and improve subscription health KPIs — active subscriber count, churn rate, failed payment recovery, and average subscription tenure.
• Provide technical implementation support for email and SMS marketing platforms (Klaviyo) — pixel and event tracking, data integrations, flow triggers, and segment logic — in partnership with the team member owning campaign strategy and execution.
• Provide technical implementation support for the customer reviews platform (e.g., Okendo, Yotpo, or Stamped) — widget configuration, display placements, and review request flow setup.
• Optimize post-purchase upsell and cross-sell touchpoints to improve AOV and subscription conversion rate at the moment of highest buyer intent.

User Experience & Site Operations

• Ensure the Shopify storefront is fast, stable, and continuously improving: Core Web Vitals, mobile responsiveness, uptime monitoring, checkout optimization, and error resolution.
• Own the website change management process — maintain a prioritized request queue for site updates, revisions, and new functionality; triage incoming requests from marketing, ops, and leadership and manage against a structured update calendar.
• Build, publish, and maintain landing pages for campaigns, product launches, and evergreen conversion goals; own the full LP lifecycle from briefing through QA, launch, and performance review.
• Manage email capture and on-site lead generation tooling — configure and optimize pop-ups, flyouts, and embedded signup forms for placement, timing, targeting, and offer testing.
• Own outage and incident response — monitor site uptime and checkout health, lead the response when issues arise, communicate status to internal stakeholders, coordinate resolution with developers or Shopify support, and conduct post-mortems to prevent recurrence.
• Maintain privacy, legal, and compliance pages — keep privacy policy, terms of service, cookie notices, and subscription terms current; manage cookie consent platform configuration.
• Manage third-party script performance — audit and govern the cumulative load of marketing tags, chat widgets, review tools, and tracking pixels to prevent site speed degradation.
• Coordinate and QA all site updates, app installs, and theme changes in a staging environment before production; manage product launch workflows and go-live checklists.
• Own site search and navigation tooling — configure and optimize search apps to surface relevant products and reduce zero-result searches.
• Manage the affiliate and referral program platform (e.g., Impact, ShareASale, or Refersion): configure tracking, onboard partners, monitor performance, and ensure proper attribution across affiliate-driven traffic.
• Maintain website accessibility and compliance standards — ensure the storefront meets ADA/WCAG 2.1 guidelines and stay current on relevant regulations (ADA, CCPA, CAN-SPAM).
• Partner with customer support (Gorgias) to close the loop between customer feedback and on-site improvements; leverage session recording and user behavior data to identify and resolve UX friction.
• Partner with operations on new product setup across Shopify, Amazon, and additional sales channels — including SKU configuration, variants, pricing, and product attributes — upon receipt of assets from marketing.
• Build and maintain ecommerce dashboards covering core KPIs: sessions, CVR, AOV, subscription enrollment rate, churn rate, repeat purchase rate, and LTV cohorts.

AI Development, Automation & Tooling

• Actively use AI coding tools such as Claude Code to rapidly develop, iterate, and ship ecommerce functionality — reducing reliance on external developers for routine front-end and integration work.
• Build and deploy AI agents to automate repeatable ecommerce workflows: performance anomaly detection, inventory and pricing alerts, reporting pipelines, content generation, and customer segmentation triggers.
• Design and maintain multi-step automations connecting the ecommerce stack using tools such as n8n, Make, or Zapier — reducing manual handoffs across Shopify, Klaviyo, Loop, and reporting platforms.
• Evaluate and implement AI-native ecommerce tools for on-site personalization, dynamic content, predictive product recommendations, and search optimization.
• Leverage AI writing and visual tools to accelerate content production for landing pages, SEO, and email — maintaining brand voice and medical accuracy standards.
• Bring a clear, current point of view on the AI tools landscape — identify what is worth building vs. buying and proactively propose adoption of tools that create meaningful leverage.

QUALIFICATIONS

Required

• 3–5+ years in a technical ecommerce or DTC operations role.
• Deep, hands-on Shopify experience: theme editing (Liquid), app management, checkout configuration, and storefront operations.
• Strong understanding of pixel implementation, GTM, server-side tracking, and GA4 — able to audit a broken tag without developer support.
• Experience with an attribution platform such as Triple Whale, Northbeam, or Rockerbox.
• Working knowledge of CRO methodology, on-page SEO, and technical SEO fundamentals.
• Experience with Loop Subscriptions or a comparable subscription management platform.
• Demonstrated use of AI coding tools (e.g., Claude Code, Cursor, or GitHub Copilot) to build and ship ecommerce functionality independently.
• Experience building automations and agentic workflows using tools such as n8n, Make, or Zapier.
• Strong analytical skills: able to pull and synthesize insights from GA4, Shopify Analytics, and spreadsheets independently.

Preferred

• Hands-on experience with Meta Ads Manager and Google Ads — campaign setup, audience management, landing page coordination, and performance analysis.
• Broader growth marketing experience: understanding of paid acquisition strategy, funnel economics, and how ecommerce and media buying decisions interact.
• Familiarity with Klaviyo integrations and technical implementation (event tracking, data feeds, flow triggers).
• Amazon Seller Central experience.
• Familiarity with Gorgias, Aircall, and how support data informs ecommerce decisions.
• Experience with server-side tracking and Conversions API implementation.
• HTML/CSS proficiency for email and landing page work.
• Background in CPG, health & wellness, or subscription-based DTC.

WHAT WE OFFER

• Competitive salary commensurate with experience.
• Health Insurance
• In-Office or Fully remote, flexible work environment.
• Access to best-in-class tools with a mandate to adopt what works.
• Opportunity to build something meaningful at a mission-driven, high-growth company.

Pay: $57,671.19 - $100,000.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off

Work Location: Remote