Editorial & Creative Lead

HockeyStack is an Applied AI company on a mission to automate sales, marketing, and customer success for B2B companies. We build the most complete and accurate picture of the B2B buyer by integrating with every tool your team uses, partnering with third-party data providers, and deploying custom AI research agents. We use this data to power applications that automate high-value, high-complexity workflows across the go-to-market and revenue teams. Our core products include:

• Marketing Intelligence – instantly answers questions like “What led to that sudden drop in pipeline?”

• Account Intelligence – surfaces next-best actions to help reps move target accounts toward conversion

Since launching in January 2023, we’ve come through Y Combinator, raised a $26M Series A led by Bessemer. We’re growing 3× year-over-year, have hit multimillion ARR, and process over 60 TB of GTM data monthly. Based at our San Francisco HQ, we operate fully in-person, move fast and hire people who are ready to win.

Your Mission

HockeyStack’s marketing org is content-first — cinematic commercials, narrative videos, AI-generated ads, podcasts, newsletters, case studies, high-signal blogs, and daily social content.

We’re hiring an Editorial & Creative Lead to drive the end-to-end lifecycle of our most important content initiatives. This role will shape the story and creative direction of one of the fastest-growing GTM brands, producing uniquely premium, cinematic content rarely seen in B2B. You will work directly with the CRO and senior leadership to influence both brand and go-to-market strategy, owning the full spectrum of creative and distribution to drive meaningful impact. With a blank canvas, you will have the opportunity to build a content system from the ground up and define a new standard for how the brand shows up in the market.

If you think like a producer, write like an editor, and operate like a growth marketer obsessed with distribution — this role is for you.

What You’ll Do

• Lead editorial direction, scripting, and creative development for top-tier content with the CRO (commercials, narrative videos, podcasts, AI ads, blog posts, newsletters, case studies)

• Build and manage an internal production rhythm: concepts scripts drafts approvals production distribution

• Work with internal and external creative partners (video, design, audio) to deliver premium-quality assets

• Own distribution strategy and execution across LinkedIn, YouTube, newsletter, website, partner channels, and emerging platforms

• Build HockeyStack’s Content Distribution OS to maximize reach, retention, and compounding visibility

• Translate long-form content into derivative assets: shorts, clips, carousels, threads, blog posts, sales collateral

• Manage the editorial calendar and ensure daily/weekly output across multiple channels

• Track performance of every piece of content; build a feedback loop for constant improvement

• Work closely with CRO, PMM, and Growth to align content with GTM campaigns, launches, announcements, and product narratives

• Maintain and continuously evolve HockeyStack’s creative tone: premium, sharp, modern, cinematic

What We’re Looking For

• 3–7+ years experience in content marketing, editorial, distribution, creative production, or media-style roles

• A portfolio of high-quality video, editorial, or social content that demonstrates taste and craft

• A “creator meets strategist” hybrid — you can ideate, script, edit, and distribute

• Deep distribution intuition: you think about hooks, packaging, thumbnails, pacing, and algorithms

• Strong writing and editing skills with a crisp, modern voice

• High creative bar, strong opinions, and clear judgment — with the ability to ship fast

• Comfortable leading projects end-to-end with autonomy

• Experience in SaaS, GTM, AI, or technical storytelling is a plus

• Experience collaborating directly with founders and executives is a plus

Why Join Now?

We’re at an inflection point. The product is proven, the market is massive, and the opportunity is wide open. You’ll be joining a company with real traction, rapid growth, and meaningful backing—where every person still shapes the outcome. This isn’t just a job. It’s a chance to build something category-defining with people who care deeply about doing it right.

As part of our San Francisco, California-based team, the on target earnings range for this role is $120,000– $160,000 USD annually, depending on experience and qualifications.

HockeyStack is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status. We celebrate diversity and are committed to fostering an inclusive environment for all employees.