EdTech Business Development & Sales Senior Director (Egypt & Levant)

About almentor: Founded 2016 with a singular vision of empowering lifelong learning and personal growth for all, through accessible and impactful education, almentor became the leading online learning platform that offers a high-quality education to learners around the world.

Our Mission: almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities.

Role Overview

The Sales & Business Development Director will own the commercial P&L for Egypt & Levant and lead the company's sales function in this region. The primary responsibility is to deliver consistent revenue growth through a disciplined sales engine, supported by selective business development when required for large-scale or strategic deals.

This is a quota-carrying leadership role — the Director will be directly accountable for achieving sales targets, building and managing a high-performing sales team, and ensuring strong pipeline and forecasting discipline.

Key Responsibilities

1. Sales Leadership

• Deliver annual revenue and margin targets across SaaS subscriptions, custom eLearning, and large-scale projects.
• Build, lead, and coach a sales team.
• Set sales quotas, monitor performance, and drive accountability through KPIs.
• Ensure accurate pipeline management, forecasting, and reporting.
• Establish a repeatable sales playbook (prospecting, qualification, proposals, closing).

2. Business Development

• Pursue special projects and strategic accounts (ministries, large corporates, donors) when aligned to sales goals.
• Lead or support on tenders and complex bids, ensuring competitiveness and profitability.
• Build targeted partnerships that directly enable sales outcomes.

3. Market Expansion

• Drive penetration into Egypt and Levant (Lebanon, Jordan, Iraq).
• Localize sales approach to each market while maintaining global standards.
• Track competitor pricing, offerings, and market moves to adjust strategy.

4. Commercial Ownership

• Own client negotiations end-to-end: proposal, pricing, and contracts.
• Ensure profitable deal structures in collaboration with finance and PMO.
• Drive cross-sell and upsell across product portfolio.

5. Representation

• Represent the company with key clients and decision-makers.
• Participate in regional events and forums as a sales ambassador.

Candidate Profile

Education:

• Bachelor's degree in business, Software Engineering, or a related field (MBA is a strong plus).

Experience:

• 15+ years in sales and commercial leadership.
• Proven track record of delivering annual quotas (multi-million USD deals).
• Deep experience in B2B/B2G sales within EdTech, ICT, training, or SaaS.
• Strong background in managing sales teams (5–10 people).

Skills:

• Results-driven, quota-oriented sales leader.
• Strong financial acumen and negotiation skills.
• Excellent people management and coaching abilities.
• Fluent in Arabic and English.