Email Channel Marketing Manager

Description:

Location: Charlotte, NC or Winston-Salem, NC (Hybrid work flexibility available)

About Allegacy Federal Credit Union:

Founded in 1967 in Winston-Salem, North Carolina, Allegacy is a member-owned cooperative committed to doing right for the well-being of our members, team members, and community. We provide a full suite of financial products and services with a focus on personal attention, local decision-making, and long-term relationships.

Allegacy lives by our core values: Helpful, Humble, Hungry, Honest, & Hopeful.

These values guide how we serve our members, collaborate with each other, and lead with purpose.

Position Summary:

Allegacy is seeking a detail-oriented and performance-driven Manager to lead strategy and execution for the email marketing channel. This role is responsible for delivering personalized, data-informed communications that support acquisition, retention, and deepening. The ideal candidate will be a strategic thinker with hands-on experience in email design, automation, and analytics.

Key Responsibilities:

Email Strategy & Execution

• Develop and manage email campaigns across lifecycle stages, including onboarding, engagement, and cross-sell.
• Design and optimize templates for responsiveness, accessibility, and performance.
• Ensure content is timely, relevant, and aligned with brand and compliance standards.

Automation & Personalization

• Leverage segmentation and behavioral data to deliver targeted messaging.
• Collaborate with MarTech and analytics teams to implement automation and dynamic content.
• Conduct A/B testing and performance analysis to refine strategies.

Cross-Functional Collaboration

• Partner with product, creative, and member experience teams to align messaging and timing.
• Coordinate with compliance and CRM teams to ensure regulatory integrity.
• Support strategic planning and calendar development for email initiatives.

Requirements:

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• 4+ years of experience in email marketing, CRM, or lifecycle marketing.
• Proficiency in email platforms (e.g., Salesforce Marketing Cloud, Mailchimp, Marketo).
• Strong understanding of segmentation, automation, and performance metrics.
• Excellent communication, analytical, and project management skills.

Preferred:

Experience in financial services or regulated industries.

• Familiarity with HTML/CSS for email design.
• Knowledge of member journey mapping and personalization strategies.