Email & Content Marketing Manager

About Us

We are a leading provider in a category we created, helping high-performing professionals change their relationship with alcohol through coaching programs.

We generate the majority of our growth through paid acquisition and invest over $500K per month across platforms. Currently we’re looking for an organic content specialist to help nurture, maintain and grow our brand.

About the Role

We're looking for an Email & Content Marketing Manager to take ownership of our organic marketing engine to help scale the mission-driven brand.

This role combines email marketing, direct-response copywriting, content strategy, and marketing project management. You'll lead strategy and execution across our core organic marketing channels, with a primary focus on email marketing, automations, content planning, and operational excellence.

The ideal candidate is AI-powered and has a strong background in email marketing campaigns, marketing automations, direct-response copywriting, and project management. You should be comfortable building campaigns, writing conversion-focused copy, managing customer journeys, maintaining content calendars, coordinating freelancers, and developing content ideas for podcasts and Instagram.

You'll work directly with our VP of Marketing, gaining mentorship and exposure to the strategies, systems, and decision-making processes used to scale multiple 7- and 8-figure brands (like Jay Shetty), while taking meaningful ownership of key organic marketing initiatives, growing into a larger leadership opportunity with the team to support as the company expands.

A major responsibility of this role is building and managing our organic marketing engine, with a primary focus on email marketing & project management and a secondary priority of social media (IG) and podcast. You'll own email campaigns, content calendars, content planning, production workflows, and the systems that ensure marketing initiatives move from idea to execution, heavily utilising AI in your workflow. Existing support includes video editors, podcast editors, designers, and contractors, to support as you focus on strategy, execution, coordination, and performance. Potential for VA support as needed after the initial trial period and the opportunity to build a specialist team as the company grows.

This role is ideal for someone who is AI powered, ambitious, highly organized, coachable, and excited to help build a marketing function that supports our mission of helping people create healthier relationships with alcohol and live more intentional lives.

What You'll OwnEmail Marketing & Automation (Primary Focus)

Email marketing is a top function of this role.

You will own the strategy, execution, and optimization of email campaigns, automations, launches, and customer journeys.

Responsibilities include:

• Writing direct-response email campaigns that drive engagement, leads, and conversions
• Building and optimizing nurture sequences, launches, promotions, and automations
• Managing segmentation, tagging, and customer journeys
• Building and maintaining workflows in GoHighLevel (preferred) or similar platforms
• Monitoring campaign performance and using data to improve results
• Collaborating on messaging, offers, and campaign strategy

Marketing Project Management (Secondary Focus)

You will build and manage the systems that keep the marketing department operating efficiently.

Responsibilities include:

• Building and maintaining marketing workflows and project management systems in ClickUp or similar tools
• Using AI to create processes and operational efficiencies for the organic content marketing department
• Managing content calendars, launch calendars, and campaign timelines
• Coordinating freelancers, contractors, and stakeholders for organic marketing output
• Ensuring marketing initiatives move from idea to execution on time and at a high standard

Organic Content & Growth

You will help develop and execute the company's organic marketing strategy across email, Instagram, and podcast channels.

Responsibilities include:

• Owning and maintaining the master content calendar
• Planning content around launches, promotions, partnerships, and business priorities
• Developing content ideas and recording opportunities for leadership to use on Instagram and podcast
• Coordinating content production and publishing schedules
• Repurposing content across email, Instagram, & podcast
• Creating promotional copy, captions, content briefs, and supporting assets
• Tracking performance and identifying opportunities for growth and improvement

Reporting & Performance

• Track key marketing metrics and campaign performance
• Maintain simple dashboards and reporting systems
• Provide recommendations based on data and marketing insights

Compensation & Role Details

Location: Remote (USA or Canada)
Employment Type: Independent Contractor (1099)
Hours: Full-Time
Compensation: $80,000–$120,000 USD + bonus incentives

How to Apply

Only applications submitted to this form will be considered: https://airtable.com/appa2APLrMZlaQVVc/shrAdzGkeN4a8x9aT?prefill_Job=AFL%20-%20Email%20&%20Content%20Marketing%20Manager&hide_Job=true

Pay: $80,000.00 - $120,000.00 per year

Work Location: Remote