Email Designer

Role Overview

We are looking for a creative and detail-oriented Email Designer to design, build, and optimize visually compelling and high-performing email communications. This role focuses on creating engaging email layouts that align with brand guidelines, render correctly across devices and email clients, and support marketing and business goals.

The ideal candidate combines strong design skills with a solid understanding of email best practices, usability, and basic HTML/CSS for email.

Key Responsibilities

• Design and build responsive email templates using email design tools and/or HTML
• Use drag-and-drop email designers within marketing platforms to create campaigns and automated emails
• Apply brand guidelines consistently across all email communications
• Create visually engaging layouts using images, typography, buttons, and color
• Implement personalization and dynamic content (e.g., merge tags, conditional blocks)
• Collaborate with marketing, CRM, and content teams to support campaign goals
• Test emails across major email clients (Gmail, Outlook, Apple Mail) and devices
• Optimize emails for accessibility, deliverability, and performance
• Maintain and update reusable email templates and design systems
• Troubleshoot rendering or formatting issues

Required Skills & Qualifications

• Proven experience designing marketing or transactional emails
• Strong visual design skills (layout, typography, color, hierarchy)
• Experience with email marketing platforms and built-in email designers
• Working knowledge of HTML and CSS for email (tables, inline styles, responsive techniques)
• Understanding of email client limitations and best practices
• Attention to detail and strong quality assurance skills
• Ability to manage multiple projects and meet deadlines

Preferred Skills

• Experience with tools such as Figma, Adobe XD, Photoshop, or Illustrator
• Familiarity with CRM or marketing automation platforms (e.g., Salesforce, HubSpot, Mailchimp, Klaviyo)
• Knowledge of A/B testing and email performance metrics
• Basic understanding of accessibility standards (WCAG) for email
• Experience creating modular or dynamic email templates

Education & Experience

• Bachelor’s degree in Design, Marketing, Communications, or a related field (or equivalent experience)
• 2+ years of experience in email design, digital design, or marketing communications

Job Type: Full-time

Pay: Rs40,000.00 - Rs45,000.00 per month

Work Location: In person