Email Marketer (End-to-End Campaign Owner)

Wyxan is a forward-thinking IT solutions company powered by innovation and expertise. Our team of talented developers, designers, and strategists collaborates to deliver cutting-edge technology solutions that help businesses streamline operations, scale efficiently, and achieve sustainable growth.

Role Overview

We are seeking an experienced and results-driven Email Marketer to lead our end-to-end email marketing initiatives. This role is ideal for a strategic thinker who is equally strong in creative execution and technical implementation, and who can translate data-driven insights into high-performing campaigns. You will play a key role in driving engagement, retention, and revenue through impactful email marketing strategies.

Key Responsibilities

• Plan, launch, and refine full-cycle email marketing campaigns, including promotional, lifecycle, transactional, and retention communications
• Create and own email marketing roadmaps aligned with broader business and growth goals
• Oversee email calendars, campaign timelines, and delivery schedules
• Draft, review, or partner on persuasive email copy, subject lines, and calls to action
• Develop and maintain automated workflows and customer journeys (welcome, onboarding, drip, re-engagement, etc.)
• Define audience segments and tailor campaigns using behavioral and performance insights
• Design and run A/B experiments to enhance open rates, click-throughs, and conversions
• Track core metrics such as deliverability, engagement, and conversion outcomes
• Evaluate campaign performance and deliver actionable insights and reporting
• Maintain email best practices, regulatory compliance, and list health (GDPR, CAN-SPAM, and related standards)

Required Skills & Experience

• Demonstrated experience overseeing full-cycle email marketing initiatives
• Practical experience using email marketing platforms like Salesforce, HubSpot, or comparable tools
• Deep knowledge of audience segmentation, personalized messaging, and automated workflows
• Analytics-focused approach with strong skills in performance tracking and optimization
• Strong understanding of email deliverability standards and industry best practices
• Excellent written communication abilities with strong copywriting proficiency
• Capability to independently manage multiple campaigns, competing priorities, and deadlines

Why Join Wyxan

• Fuel allowance
• Leave encashment
• Medical coverage
• Work with a growing, ambitious team
• Creative freedom to shape and grow the brand’s voice
• Flexible and collaborative work environment

Location: Gulberg Greens, Islamabad

Job Type: Full-time

Experience:

• email marketing: 2 years (Preferred)

Location:

• Islamabad (Preferred)

Work Location: In person