Email Marketing & Creative Content Specialist

Join a fast-growing eCommerce company serving the global leathercraft and maker community.

Buckleguy.com and IAS Ltd are looking for a hands-on digital creative who can both design compelling marketing assets and execute effective, holistic marketing campaigns with a heavy focus on email marketing through Klaviyo.

This role requires someone who can generate complete campaign delivery, from concept and graphic design to email build, segmentation, and deployment.

If you enjoy owning the full process and seeing your creative work directly drive revenue, this role is for you.

About Us

Buckleguy.com is a leading online supplier of premium hardware, tools, and materials for leather crafters, makers, and small manufacturers around the world.

IAS Ltd is our 'factory direct' company specializing in custom hardware manufacturing, working with brands such as Filson, Dooney & Bourke, and Shinola.

Together, we’re a growing, collaborative team that values initiative, quality, and pride in the products we make and sell.

The Role

The Email Marketing & Creative Content Specialist creates and executes digital marketing campaigns across Buckleguy and IAS, with the majority of your time focused on Buckleguy.

You will be responsible for:

• Designing campaign visuals
• Writing and building email campaigns in Klaviyo
• Segmenting audiences strategically
• Executing sends
• Monitoring delivery & performance
• Producing supporting creative across web and social

This is a hands-on, in-office role for someone who thrives on both creative production and performance-driven marketing, perfect for someone who prefers producing high-quality content, not delegating it.

What You’ll Do

Email Marketing & Segmentation (Core Responsibility)

• Design and build email campaigns in Klaviyo for product launches, promotions, education, and seasonal initiatives.
• Develop and manage audience segmentation based on customer behavior, purchase history, and engagement.
• Build and optimize automated flows (abandoned cart, post-purchase, win-back, product education, etc.).
• Identify opportunities to improve engagement and revenue.

Visual & Creative Design (Equally Important)

• Design all graphics and visuals for email campaigns, website banners, ads, and promotions.
• Create branded materials including product sheets, PDFs, and digital graphics.
• Maintain cohesive brand presentation across all touchpoints.
• Ensure all campaign creative aligns with Buckleguy’s visual identity and maker-focused tone.

Web & Campaign Support

• Refresh homepage banners and promotional landing pages.
• Align email creative with web and product launches.
• Collaborate with product and sales teams to support campaign objectives.

Social Media & Channel Management

• Manage Buckleguy’s social platforms and marketplace channels (Amazon, Etsy, etc).
• Design and post content multiple times per week.
• Write engaging, on-brand captions.
• Support photography and short-form video production as needed.

What Success Looks Like

• Polished, on-brand visuals that elevate our product presentation.
• Consistent, engaging content across email, social, and web.
• Digital campaigns that strengthen brand awareness and drive sales.
• Reliable, on-time creative output with minimal oversight.

Who You Are

• A strong graphic designer with marketing instincts.
• Experienced in building and executing email campaigns.
• Comfortable managing segmentation and audience data.
• Organized and able to manage multiple requirements at once.
• A self-starter who takes pride in both aesthetics and results.

Skills & Experience

• 6+ years of experience in digital marketing and design for an eCommerce brand.
• Proven hands-on experience with Klaviyo (campaign building, segmentation, flows).
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom).
• Experience designing high-performing email layouts.
• Skilled copywriter for headlines, captions, and email content.
• Familiarity with eCommerce platforms and analytics.
• Photography and basic video editing experience preferred.

Compensation & Details

• Location: Onsite in Newburyport, MA
• Compensation: $65,000–$75,000 (commensurate with experience)
• Schedule: Full-time, in-office (Monday–Friday)

This is a full-time, in-person position in a team environment. Remote or hybrid roles will not be considered.

How to Apply

Please provide your resume, portfolio link (or sample work), and a short note about why you’re interested in the role in the listed fields on Indeed.

We’re excited to find someone who loves both the creative and technical sides of brand building, and who takes real pride in their craft.

Job Type: Full-time

Base Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) 4% Match
• 401(k) matching
• Employee discount
• Health insurance
• Life insurance
• On-site gym
• Paid time off

Application Question(s):

• Please provide links to any online portfolios you can share.

Ability to Commute:

• Newburyport, MA 01950 (Required)

Work Location: In person