Email Marketing Expert

Email Marketing Expert - Job Description (Gurugram, India; UK Hours)

Location: Gurugram, (India)Hours: Full-time, UK hours overlap (minimum 3–4 hours)Reports to: Account Lead / Growth Lead (UK)Type: Full-time (or contractor)

Role Summary

We’re a UK-based agency hiring an Email Marketing Expert to own lifecycle strategy and execution across multiple clients using Mailchimp and Klaviyo. You’ll build high-performing flows, campaigns, and segments; improve deliverability; and report on revenue impact. Ideal for someone hands-on, analytical, and creative with strong copy/offer instincts and comfort collaborating with design and video teams.

Responsibilities

• Strategy & Planning: Define email/lifecycle strategy per client (audiences, offers, cadence, content calendar, testing roadmap).
• Flows & Automation: Build/optimise core flows—welcome, browse/cart abandonment, post-purchase, winback, replenishment, lead nurture, review/U CG requests.
• Segmentation & Personalisation: Create ICP-aligned segments (RFM, engagement tiers, lifecycle stages); dynamic content and conditional splits.
• Campaigns: Plan and ship weekly/monthly campaigns; craft subject lines, preview text, and CTAs; coordinate creative with design/video.
• Deliverability & Compliance: Manage list hygiene, warming, sunsetting, and inbox placement; ensure SPF/DKIM/DMARC alignment; adhere to GDPR/PECR/CAN-SPAM.
• Analytics & Reporting: Track & improve CTOR, clicks, revenue per recipient, flow revenue %, unsubscribes, spam rates; own monthly reporting and insights.
• Integrations: Connect Klaviyo/Mailchimp with websites and ecommerce (e.g., Shopify/Woo), forms, pop-ups, and UTM standards.
• Testing: Run structured A/B tests (subject lines, send times, offers, creative, layout, dynamic blocks); document learnings.
• Templates & Production: Build responsive templates; QA links, images, alt text, dark-mode, accessibility; ensure brand consistency.

Requirements

Must-haves

• 3–5+ years in email/lifecycle marketing with direct Mailchimp and Klaviyo experience.
• Proven results improving revenue from flows and campaigns across multiple accounts.
• Strong grasp of segmentation, attribution, and deliverability best practices.
• Comfortable with light HTML/CSS edits inside ESP builders; excellent English for subject lines/copy.
• Data-driven mindset; confident turning dashboards into clear recommendations.

Nice-to-haves

• Ecommerce experience (Shopify/Woo), form/lead magnet strategy, SMS (Klaviyo), and referral programs.
• Experience with lead scoring, RFM modelling, and predictive segments.
• Basic design skills (Canva/Figma) for rapid creative iterations.

Tools

Klaviyo, Mailchimp, Google Analytics/GA4, Looker Studio (dashboards), Shopify/WooCommerce integrations, Opt-in/popup tools, Canva/Figma (with design support), Google Sheets/Docs, Notion/Asana.

KPIs (per client; calibrated to baseline)

• Flow Revenue Contribution: % of total store/lead revenue from automations.
• Revenue per Recipient (RPR) and Click-to-Open Rate (CTOR) for campaigns.
• List Health: growth rate, active % (90-day), unsubscribe & spam complaint rates.
• Deliverability: inbox placement indicators, bounce rate, sender reputation.
• Testing Velocity: ≥2–4 meaningful tests/month with documented learnings.

Working Arrangement

• Remote from India; operate “in the background” to keep email programs on track.
• Daily async updates; UK-time standups, reviews, and monthly reporting calls.

How to Apply

Send your CV/LinkedIn and examples (screenshots or read-only links, redacted as needed):

• 2–3 automation flows (before/after metrics).
• 2 recent campaigns with results (RPR, CTOR, revenue/goal).
• A short note on your deliverability approach (warming, sunsetting, DMARC/SPF/DKIM) and a test you’d run in month one.

Job Type: Full-time

Pay: ₹40,000.00 - ₹80,000.00 per month

Benefits:

• Paid time off

Work Location: In person