Email Marketing Lead

Assurant is seeking an Email Marketing Lead to join our team! This role is responsible for effectively scaling our Email Marketing & Automations Center of Excellence by working collaboratively across the org and with various lines of business. The Email Marketing Lead will manage high-priority projects, design email marketing campaigns, execute HTML/CSS responsive email development, as well as build integrated automations to deliver a best-in-class email marketing experience. He/She will be responsible for continually measuring performance insights against KPIs and make recommendations that will further improve Assurant’s conversion, segmentation, personalization, lead-scoring, and automation tactics.

** This is a remote position.

Candidates located in eastern and central time zones preferred.

Responsibilities

Email Design + Development - 30%

• Manipulate existing HTML code to make necessary copy and link changes.
• Ability to pay very close attention to testing and QA details using our QA tools and internal testing teams.
• Import/Host images, PDF files, and other content pieces on platforms for use in email marketing messages.
• Ability to make edits to design templates in software design tool. From-scratch design is not required.
• Ability to adhere to brand guidelines, understanding font hierarchy, headings, colors, etc.

Analytics & Strategy - 30%

• Create performance reports for all emails and deliver to line of business leads in timely fashion.
• Work collaboratively to execute Wrap-Up / Overall campaign reporting.
• Monitor sender score and other deliverability metrics.
• Establish performance goals for the channel and provide on-going feedback and insight on enhancing email performance, engagement and capabilities.
• Work collaboratively to leverage CRM & Web Analytics to show holistic performance

Platform Execution - 20%

• Building of basic automated journeys to enhance user experience and further automate manual processes.
• Deploy email marketing campaigns to the appropriate audiences on schedule, sending confirmations to all marketing teams of progress.
• Update subscriber data for additions, removals, manual list imports, campaign CRM edits, synchronized data confirmations, etc.
• Set up basic form handlers with pre-defined rules, duplicating and editing existing form handlers for use with similar ongoing projects.

Project Management - 20%

• Leverage internal project management tool and enterprise contractor tools to track time, notate and maintain project status across all lines of business and teams, ensuring deadlines are met and all projects are progressing as planned.
• Act as a liaison between marketing teams and solution teams to ensure smooth internal experiences, such as onboarding and/or learning of new technology and training others. Ability to present in front of an audience.
• Leverage software tool to cleanse all lists, manipulating the data and importing to our platforms, and getting the email ready for deployment.
• Participate in calls and status updates, often providing updates to larger groups.
• Assist in managing third party relationships and technology software for efficiencies in the email channel.

Basic Qualifications

• 2+ years HTML/CSS experience. Basic understanding of email development and the ability to make coding edits.
• Basic understanding of email layouts, brand guidelines, responsive design techniques, and the ability to make design edits, color and font changes, etc. in Photoshop.
• 2+ years of experience working with enterprise-level marketing software.
• Strong written, verbal & communication skills.
• Superior project management & organizational skills.
• Basic understanding of Photoshop or similar tool required.
• Basic understanding of Responsive HTML/CSS front-end development, specifically for email marketing required.

Preferred Qualifications

• Bachelor's Degree
• 2+ years project management. Specific experience in regard to managing large scale email campaigns.
• 1+ years of experience influencing a highly matrixed environment while building cross-functional relationships.
• 5+ years of experience managing multiple competing priorities to deliver results by a deadline, ideally in a fast-paced environment.
• 2+ years of experience with the Adobe Creative Suite of products, such as Photoshop and Dreamweaver.

#LI-Remote

#AssurantProudCR

Any posted application deadline that is blank on a United States role is a pipeline requisition, and we'll continue to collect applications on an ongoing basis.

Any posted pay range considers a wide range of compensation factors, including candidate background, experience, and work location, while also allowing for salary growth within the position.

Helping People Thrive in a Connected World
Connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.

For U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.

What’s the culture like at Assurant?
Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 15 countries and awarded the Fortune America’s Most Innovative Companies recognition, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.

Company Overview
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

Equal Opportunity Statement
Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.

Job Scam Alert
Please be aware that during Assurant's application process, we will never ask for personal information such as your Social Security number, bank account details, or passwords. Learn more about what to look out for and how to report a scam here.