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Email Marketing Specialist
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Job Description
Location - Chennai (Work From office)
We’re looking for an Email Marketing Specialist who can own email as a growth engine end-to-end. This role blends deliverability, multi-domain infrastructure, outbound campaigns, nurturing flows, experimentation, and conversion-driven communication. If it touches an inbox, you’ll be responsible for building it, scaling it, and making it drive pipeline.You should be someone who thinks like a builder, not a task executor, someone who can set up systems, optimize them, test relentlessly, and care deeply about outcomes.
Key Responsibilities
Email Infrastructure & Deliverability
- Manage multi-domain setups, domain rotations, and inbox reputation.
- Create, warm, and maintain hundreds of inboxes across multiple products.
- Monitor deliverability, bounce rates, spam flags, and domain health.
- Troubleshoot blocklists, throttling, and sender reputation issues.
Outbound Email Growth
- Build and run scalable cold email programs using tools like Smartlead or Lemlist.
- Own sequencing, personalization logic, send windows, and A/B testing.
- Own mass marketing campaigns to generate qualified warm leads for the outbound team.
- Maintain list hygiene, enrichment, segmentation, and verification.
Lifecycle & Nurture Emails
- Build drip sequences, onboarding journeys, and re-engagement flows.
- Collaborate with content, product marketing, and sales to craft emails that drive conversions.
- Test subject lines, CTAs, messaging, and content formats.
Analytics & Optimization
- Measure open rates, click rates, reply rates, conversions, and assist SDR pipeline.
- Continuously test variables (copy, timing, domains, warmup cycles, segments).
- Create dashboards and weekly reports for key stakeholders.
Cross-Functional Collaboration
- Work closely with growth, content, PMM, and outbound sales teams.
- Ensure messaging, brand tone, and ICP targeting stays aligned across channels.
- Identify opportunities to use email for demand generation across products.
Who You Are
- Someone who treats email as a growth channel, not a checkbox.
- Obsessed with deliverability, reputation, and inbox placement.
- Data-driven, analytical, and highly detail-oriented.
- Comfortable managing a large volume of moving parts without dropping quality.
- A builder by instinct — you set things up, optimize, scale, and automate.
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