Email Marketing Specialist

Job Description:

We are looking for a creative and detail-oriented Email Marketing Specialist to join our marketing team. The ideal candidate will be responsible for creating, executing, and optimizing email marketing campaigns to engage our audience and drive conversions.

Key Responsibilities:

• Plan and execute targeted email marketing campaigns.
• Design and create engaging email templates using tools like Mailchimp, HubSpot, or similar platforms.
• Segment email lists based on user behavior and demographics.
• Monitor and analyze campaign performance metrics (open rate, CTR, conversion, unsubscribe rate, etc.).
• Conduct A/B testing to optimize subject lines, content, and send times.
• Collaborate with the content and design teams to ensure brand consistency.
• Maintain email databases and ensure compliance with data protection and privacy regulations.
• Suggest improvements to increase campaign effectiveness and user engagement.

Requirements & Skills:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–2 years of hands-on experience in email marketing.
• Proficiency in email marketing tools (Mailchimp, SendGrid, HubSpot, or similar).
• Strong analytical and reporting skills.
• Basic knowledge of HTML/CSS for email formatting is a plus.
• Excellent written communication and attention to detail.
• Understanding of digital marketing concepts and lead nurturing.

Job Type: Full-time

Work Location: In person