Email Marketing Specialist

Job Title: Email Marketing Specialist

Job Type: Remote (Part Time)

Location: Karachi

About the Role

We are seeking a detail-oriented and results-driven Email Marketer to join our team on a remote, part-time basis. The ideal candidate will be responsible for planning, creating, executing, and optimizing email marketing campaigns that drive engagement, conversions, and retention. This role requires a strong understanding of email strategy, copywriting, automation, and performance optimization.

Key Responsibilities

• Plan, build, and execute email marketing campaigns for multiple brands and audiences.
• Write engaging and conversion-focused email copy for newsletters, promotional campaigns, and automated flows.
• Design and manage email sequences such as welcome flows, drip campaigns, abandoned cart emails, and re-engagement campaigns.
• Segment email lists to improve targeting and personalization.
• Optimize subject lines, content, and CTAs to improve open rates, CTRs, and conversions.
• Monitor campaign performance and analyze key metrics such as open rate, click-through rate, and deliverability.
• Maintain email list hygiene and follow best practices for compliance and deliverability.
• Collaborate with marketing, design, and content teams to align email campaigns with overall marketing strategy.

Requirements

• 2+ years of experience in email marketing or lifecycle marketing (agency experience preferred).
• Strong email copywriting skills with a focus on conversions.
• Hands-on experience with email marketing platforms (e.g., Mailchimp, Klaviyo, ActiveCampaign, HubSpot, or similar).
• Understanding of email automation, segmentation, and personalization strategies.
• Basic knowledge of A/B testing and performance optimization.
• Familiarity with deliverability best practices and compliance standards.
• Excellent English communication skills (written and verbal).
• Ability to manage multiple campaigns independently in a remote work environment.

What We Offer

• Flexible, remote working environment.
• Opportunity to work with international clients and diverse industries.
• Long-term collaboration opportunities based on performance.
• Exposure to advanced email marketing strategies and tools.

Shift Timings

Monday – Friday: 07:00 PM – 04:00 AM PST (Night Shift) (4 Hours Shift)

Job Type: Part-time

Expected hours: 20 per week

Work Location: Remote