Email Marketing Specialist

We are looking for a creative and analytical Email Marketing Specialist who can plan, create, and execute email marketing campaigns focused on events, promotions, and audience engagement. This role requires strong content creation skills, an eye for visuals, competitor analysis, and the ability to perform research and development (R&D) to improve campaign performance.

Job Responsibilities

• • Candidate should be familiar with educational content, student audiences, and academic-related email campaigns.
  • Plan, execute, and manage email marketing campaigns for events, promotions, and audience engagement.
  • Create compelling email content, including subject lines, body copy, and call-to-actions (CTAs).
  • Design or coordinate graphic visuals for email campaigns, ensuring brand consistency.
  • Collaborate with designers and internal teams for effective campaign execution.
  • Conduct competitor analysis to identify trends, strategies, and opportunities.
  • Perform R&D activities to test new email formats, content styles, and engagement techniques.
  • Segment email lists and personalize content for different audience groups.
  • Track and analyze email performance metrics (open rates, CTR, conversions).
  • Optimize campaigns based on insights and performance data.
  • Develop email strategies that resonate with student audiences and educational content, ensuring campaigns align with the company’s education-focused business model.

Skills Required

• • Proven knowledge of email marketing platforms and tools.
  • Strong content writing and editing skills.
  • Understanding of email design principles and graphic visuals.
  • Ability to conduct competitor analysis and market research.
  • Strong analytical and problem-solving skills.
  • Ability to work independently and take ownership of tasks.

Required Qualifications

• • Experience in event-based or promotional marketing.
  • Familiarity with design tools such as Canva or Adobe (basic level).

Job Experience

• Minimum 2 years of relevant professional experience in a similar role

Other Benefits

• Competitive salary and benefits package.
• Opportunity to work on a growing platform with millions of users.
• Collaborative and innovative work environment with a focus on continuous learning.
• Opportunities for career growth and professional development.
• A market-competitive base salary with performance-based incentives.
• Fuel Allowance.
• Opportunities for career growth, mentorship, and attending industry conferences or workshops.

Job Working Hours

10 AM to 7 PM (Mon-Fri)

Equal Employment Opportunities

We provide Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.