Email Marketing Specialist

Job Title: Senior Email Marketing Expert

Job Type: Full-Time Onsite

Location: SkyLift Office , 3rd floor, CEMTECH, NSTP – NUST, H-12, Islamabad

Schedule: Monday to Friday + 1 Saturday/month | 10 AM – 7 PM

About Us:

Skylift Marketing is one of Pakistan’s leading marketing agencies, serving a global client base with a reputation for excellence. Our clients have been featured in VOGUE, FORBES, NBC, Fox, and CNN. With a team of 100+ professionals, we are driving the marketing transformation in Pakistan.

Role Overview:

We are seeking a sales-focused Email Marketing & Copywriting Expert with a proven track record in generating leads, SQLs, and revenue through email and newsletter ecosystems. This role prioritizes:

• Converting traffic and social audiences into email subscribers
• Nurturing subscribers into qualified leads and paying customers
• Crafting high-converting newsletters and sales-driven email sequences
• Identifying and engaging potential leads, building and maintaining relationships through channels like email and direct messaging, nurture and qualify prospects, and hand them over to our B2B clients.
• Candidates must be highly skilled in persuasive copywriting, funnel psychology, and segmentation to drive measurable sales and list growth.

Key Responsibilities:

Lead Generation & Sales Conversion 

• Design and implement lead generation and nurturing systems to convert inbound B2B and B2C leads into qualified prospects and sales opportunities.
• Develop cold outreach frameworks to generate SQLs, including identifying target accounts, connecting with decision-makers, nurturing leads, and delivering qualified sales-ready leads to clients.

Email Campaign Development & Execution

• Develop welcome, cart abandonment, reactivation, and product/service sales campaigns.
• Optimize copy, CTAs, and personalization to increase conversions and SQL output.
• Maintain list hygiene, deliverability, and compliance (CAN-SPAM, GDPR).
• Serve as a strategic driver to minimize lead and conversion loss in the sales pipeline, ensuring high conversion rates through targeted email marketing campaigns.

Newsletter Strategy & Content

• Convert social followers/viewers into engaged newsletter subscribers.
• Produce value-driven newsletters that increase retention, engagement, and purchase intent.
• Build authority and trust with consistent brand positioning.

Direct Response Copywriting

• Write persuasive copy using AIDA, PAS, 4Ps, and storytelling frameworks.
• Build messaging around pain points, objections, and decision triggers.
• Create email-based pitch angles that improve closing rates.

Landing Page & Conversion Optimization

• Write/optimize landing pages focused on lead capture, sales, and conversions.
• Collaborate with design for funnel-ready assets.

Multi-Platform Integration

• Align email funnel flows with social content strategy and paid ads.
• Coordinate campaigns with Meta/Google/TikTok traffic to increase conversions.

Qualifications & Skills

• 1–3 years in email marketing with direct sales-focused copywriting.
• Demonstrated history of converting subscribers into paying customers.
• Experience building email funnels for lead generation and pipeline acceleration.
• Proficient in industry recognized tools such as Klaviyo, ActiveCampaign, HubSpot, etc.
• Experience with CRM/ESP integrations for sales attribution.

Compensation & Benefits

• Salary: Upto PKR 120k (negotiable) + performance bonuses 
• Monthly and quarterly incentives tied to revenue performance
• Professional learning & development programs
• Recognition & rewards for measurable growth outcomes