Email & SMS Marketing Coordinator – Fitness Brand

About Us:

Valor Fitness designs and sells premium strength and conditioning equipment used by athletes, gyms, and home fitness enthusiasts nationwide. We’re looking for a Marketing Specialist who can plan, execute, and analyze full-scale campaigns across email, SMS, and social media — with a focus on growing engagement, conversions, and brand awareness.

Key Responsibilities:

Campaign Planning & Management

• Plan, schedule, and execute full multi-channel campaigns (email, SMS, social media)
• Collaborate with team on promotion calendars, launches, and product spotlights
• Communicate with Google Ads agency to align campaigns and budgets
• Write short blogs or landing page content to support marketing campaigns.

Email Marketing (5–10 Send outs Weekly)

• Create, schedule, and send 5–10 weekly emails
• Design email graphics and layouts (using Canva, Photoshop, or similar)
• Conduct A/B testing for subject lines, content, and design
• Analyze performance using email analytics dashboards
• Help grow our email and phone list through promotions, lead magnets, and signups
• Manage segmented/personalized campaigns, automated email workflows and triggered campaigns

SMS Marketing (1–2 Send outs Weekly)

• Plan and send 1–2 SMS campaigns per week
• Segment audiences and ensure compliance with SMS regulations

Analytics & Optimization

• Track and report on key performance metrics
• Optimize campaigns using Google Analytics and internal dashboards
• Provide weekly performance recaps and recommendations

Team Collaboration

• Work closely with the internal team for promotion planning
• Coordinate with Google Ads and social media agencies
• Ensure consistent messaging across email, SMS, and social media

Required Skills & Experience:

✔ 2+ years in digital marketing, email marketing, or campaign management
✔ Experience with email platforms (Listrak, Klaviyo, Mailchimp, or similar)
✔ Knowledge of SMS marketing tools
✔ Proficiency with graphic design tools (Canva, Photoshop, etc.)
✔ Experience with A/B testing, segmentation, and automation
✔ Strong understanding of analytics and reporting
✔ Excellent written communication and attention to detail

Nice to Have (Preferred):

⭐ Experience managing Meta (Facebook/Instagram) Ads
⭐ Familiarity with Google Ads and Google Analytics
⭐ Interest in fitness trends and health & wellness marketing
⭐ Experience working with e-commerce storefronts

Benefits:

• Competitive salary (based on experience)
• Career growth in a fast-paced fitness brand
• Opportunity to lead multi-channel campaigns
• On-site team collaboration environment
• Product discounts and wellness-focused culture

Schedule:

• Monday to Friday
• Full-Time (On-Site)
• Open to Part-Time

Work Location:

In person

How to Apply:

Please submit your resume, a brief cover letter, and examples of email/SMS campaigns you’ve managed or designed.

Job Type: Full-time

Pay: $22.00 - $24.00 per hour

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person