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Email/SMS Campaign Coordinator
Job Type: Marketing
Date Posted: Apr 2, 2026
Location: Corporate Office
Start Date: TBD
Duration: TBD
Gurnick Academy is a leading Bay Area private healthcare college offering an extensive variety of Nursing, Allied healthcare, and Imaging programs.
We are currently seeking an Email/SMS Campaign Coordinator for Gurnick Academy, CA. This is a ground position working on our Gurnick Academy Corporate Campus
Job Type: Marketing, Full-time
Location: Gurnick Academy Corporate (San Jose, CA) – with potential for part-time remote work
Hourly Pay Range: $31.00 – $36.00 per hour
Benefits:
- Comprehensive medical, dental, and vision insurance
- Life insurance
- Short-term and long-term disability coverage
- Employee Assistance Program (EAP)
- Flexible Spending Accounts (Health, Dependent Care, Transit & Parking)
- Health Savings Account (HSA) with enrollment in a qualified medical plan
- Paid time off
- 401(k) retirement plan
Basic Function
Under the direction of the Director of Marketing Ops & Analytics, the Email/SMS Campaign Coordinator is tasked with driving enrollment growth through strategic, segmented email and SMS marketing. The Email/SMS Campaign Coordinator will own end-to-end planning, execution, testing, and optimization of email and SMS campaigns that nurture leads, support the admissions department, and ensure compliance with accreditation and regulatory standards.
Essential Job Duties and Responsibilities
The Email Marketing Specialist has the following primary functions:
- Develop and execute segmented email campaigns (nurture, promotional, event, drip) aligned to enrollment goals.
- Build and optimize audience segmentation to improve engagement, deliverability, and conversion rates.
- Manage A/B testing across subject lines, content, design, and CTAs to continuously improve performance.
- Own the email content calendar and coordinate cross-functional content creation (marketing, admissions, creative partners).
- Identify and implement the appropriate Email Service Provider (ESP) and ensure strong CRM integration.
- Grow and maintain high-quality email lists through lead magnets, events, social media, and other acquisition strategies.
- Ensure full compliance with accreditation standards and regulations (ABHES, BPPE, FTC, CAN-SPAM, CCPA, GDPR), maintaining brand and policy integrity.
- Create and maintain an annual calendar of email campaigns related to regular enrollment cycles
- Present monthly campaign effectiveness report with targets/variance to the Marketing Executive Team (nurture conversions to active pipeline, etc.)
Requirements
- Bachelor’s Degree and at least three (3) years of related experience and training or an equivalent combination of education and experience.
- Two (2) to four (4) years of email marketing experience running high-volume, A/B tested, targeted email campaigns for lead generation (B2B and/or B2C).
- Strong analytical skills using Google Analytics or similar, and lead analysis within a CRM.
- Experience crafting impactful and compelling copywriting with graphics (images, videos, infographics, etc.).
- Knowledge of Google Docs, Spreadsheets, and Presentations.
- Strong preference for experience implementing an ESP solution that integrates with a CRM.
- Strong preference for experience in the healthcare and/or higher education industries.
Gurnick Academy of Medical Arts is an equal opportunity employer and does not discriminate against applicants on the basis of race, color, religion, age, sex, marital status, national origin, disability, veteran status, or other characteristics protected by any applicable law.
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