ESR – Director of Marketing

Brand: ESR
Location: Hybrid / Travel Required
Type: Full-Time
Industry: Motocross BMX Skateboarding MotoGP

About ESR

ESR is more than a brand—it’s a movement. Built around adrenaline, culture, and elite-level content, ESR represents the raw, unfiltered side of extreme sports. From dirt tracks to street sessions, we’re pushing boundaries and building a presence that competes with the biggest names in the industry.

Role Overview

The Director of Marketing will lead the vision, execution, and growth strategy of ESR’s brand presence across all platforms. This role is responsible for building awareness, driving engagement, securing sponsorships, and positioning ESR as a major force in extreme sports.

You’re not just managing marketing—you’re building a brand that people want to be part of.

Key ResponsibilitiesBrand Strategy & Growth

• Develop and execute a full-scale marketing strategy aligned with ESR’s identity and growth goals
• Define and evolve ESR’s brand voice, image, and positioning
• Identify opportunities to expand reach across digital, events, and partnerships

Content & Creative Direction

• Oversee all content production (photo, video, social media, campaigns)
• Ensure content reflects ESR’s high-energy, gritty, and authentic style
• Collaborate with photographers, videographers, and designers to maintain brand consistency

Digital & Social Media

• Lead strategy for Instagram, TikTok, YouTube, and emerging platforms
• Drive audience growth, engagement, and viral content opportunities
• Analyze performance metrics and optimize campaigns

Sponsorships & Partnerships

• Secure and manage brand sponsorships (Monster Energy-level partnerships)
• Build relationships with sponsors, athletes, and influencers
• Create and execute co-branded campaigns and activations

Event Marketing

• Plan and promote ESR presence at competitions, races, and live events
• Oversee on-site branding, activations, and content capture
• Turn events into high-impact marketing moments

Team Leadership

• Lead and manage creative and marketing teams
• Set goals, workflows, and performance expectations
• Build a culture of innovation, speed, and accountability

Requirements

• 5+ years of experience in marketing, branding, or creative direction
• Proven success in building or scaling a brand (sports, lifestyle, or media preferred)
• Deep understanding of social media growth, content strategy, and digital marketing
• Experience with sponsorships, partnerships, and brand deals
• Strong leadership and team management skills
• Ability to thrive in a fast-paced, high-energy environment

Preferred Background

• Experience in extreme sports, action sports, or street culture industries
• Existing network within athletes, brands, or media in the space
• Experience managing influencer campaigns and brand ambassadors
• Understanding of visual storytelling (photo/video)

What We Expect

• You think big and execute fast
• You understand culture—not just marketing theory
• You can turn content into attention, and attention into growth
• You’re hands-on when needed and strategic at all times
• You’re obsessed with building something that stands out

What Success Looks Like

• ESR becomes a recognized name in extreme sports
• Rapid growth across social platforms and brand visibility
• High-value sponsorship deals and brand partnerships
• Consistent production of viral, high-impact content
• A strong, loyal community around the ESR brand

Perks

• Travel to major events and competitions
• Work directly with top athletes and creators
• Creative freedom to shape a growing brand
• Opportunity to build something from the ground up
• competitive benefits and bonuses

Pay: From $135,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan
• Vision insurance
• Work from home stipend

Application Question(s):

• Are you able to perform under pressure?
• What was the largest team you had to manage on a project ?
• How many conflicts between employees were you able to successfully resolve within the teams you managed ?
• What is your style of management?

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 4 years (Preferred)
• Social media marketing: 4 years (Preferred)
• Management: 4 years (Preferred)
• Event marketing: 3 years (Preferred)
• Marketing analytics: 3 years (Preferred)
• Marketing management: 3 years (Preferred)
• Social media management: 3 years (Preferred)

License/Certification:

• Drivers License (Required)

Ability to Commute:

• Vanceboro, NC 28586 (Preferred)

Work Location: In person