Event Coordinator Assistant

Job Overview
We are seeking a dynamic and detail-oriented Marketing Event Coordinator to lead the planning, execution, and analysis of our marketing events. This role requires a strategic thinker with strong skills in digital marketing, content creation, and multichannel promotion. The ideal candidate will have experience in SEO, social media marketing, and advertising sales, with a passion for creating engaging experiences that elevate brand visibility and drive business growth. The Marketing Event Coordinator will collaborate across teams to ensure seamless event execution that aligns with our marketing objectives and enhances our market presence.

Responsibilities

• Plan, coordinate, and execute a variety of marketing events including product launches, trade shows, webinars, and community outreach initiatives.
• Develop comprehensive event strategies utilizing multichannel marketing approaches such as social media marketing, email marketing, print advertising, and digital campaigns.
• Manage event budgets, timelines, and logistics to ensure successful delivery within scope and resources.
• Create compelling content for event promotion using copywriting skills and content marketing strategies.
• Utilize SEO best practices to optimize online event presence across platforms like WordPress websites and social media channels.
• Implement marketing automation tools to streamline registration processes, follow-ups, and post-event engagement.
• Analyze event performance using Google Analytics, Facebook Advertising insights, Google AdWords data, and other analytics tools to measure ROI and inform future campaigns.
• Collaborate with sales teams on advertising sales initiatives and B2B marketing efforts to maximize outreach opportunities.
• Design visual materials using Adobe Creative Suite for promotional purposes.
• Manage digital advertising campaigns including Facebook Advertising and Google AdWords to boost event attendance.
• Conduct research on industry trends to identify new opportunities for innovative event concepts and marketing strategies.
• Coordinate with product management teams for integrated messaging during events that highlight key features or launches.

Requirements

• Proven experience in digital marketing, content marketing, or event coordination with a strong understanding of multichannel marketing strategies.
• Proficiency in SEO techniques, social media marketing platforms (Facebook Advertising), Google Analytics, Google AdWords, WordPress, HTML basics, and Adobe Creative Suite.
• Experience with marketing automation tools and email marketing platforms.
• Strong copywriting skills with the ability to craft engaging content tailored to target audiences.
• Knowledge of performance marketing tactics including E-commerce strategies and print advertising integration.
• Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Excellent research skills to stay current with industry trends and emerging technologies in digital marketing.
• Strong collaboration skills to work effectively across departments such as sales, product management, and creative teams.
• Bachelor’s degree in Marketing, Communications or related field preferred but not required; relevant experience is highly valued. This position offers an exciting opportunity for a motivated professional eager to make a significant impact through innovative event planning and integrated marketing campaigns that drive brand growth and engagement.

Job Type: Full-time

Pay: $40,000.00 - $58,493.25 per year

Work Location: In person