The Event Sales Manager is responsible for planning, selling, and executing all private dining and large party events. This role plays a critical part in driving revenue through both proactive and reactive sales efforts, including local marketing, direct outreach, and relationship-building strategies. The position reports to the Director of Group Sales & Catering and works closely with the General Manager and Executive Chef to ensure that each event reflects our brand values and exceeds guest expectations.
Key Attributes & Qualifications:
- Highly motivated self-starter with a proactive mindset
- Natural leader who models our brand culture and values
- Team-oriented with a strong focus on guest satisfaction
- Passionate about hospitality and building meaningful client relationships
- Confident and skilled in sales techniques and negotiations
- Excellent interpersonal, verbal, and written communication skills
- Strong organizational and time management abilities
- Detail-oriented with the ability to manage multiple projects simultaneously
- Goal-driven with proven ability to meet or exceed sales targets
- Reliable transportation required
- Bilingual (preferred but not required)
Core Responsibilities:
- Proactively solicit, negotiate, and confirm group and private dining business to meet or surpass sales goals
- Manage all incoming inquiries via phone, email, and website within a 48-hour response time
- Prepare proposals, issue contracts, and coordinate billing and event logistics including food and beverage arrangements
- Cultivate existing client relationships while also actively prospecting new business opportunities
- Serve as a brand ambassador at industry and community events
- Communicate effectively across all departments to ensure seamless event execution
- Build and maintain a consistent pipeline of leads and bookings
- Prepare and present floor plans, customized menus, and detailed event outlines to clients
- Create and update Banquet Event Orders (BEOs) in collaboration with front- and back-of-house teams
- Coordinate staffing needs and ensure alignment with event schedules
- Work closely with the GM, Executive Chef, Sommelier, and Bar Manager to review and confirm all food and beverage selections
- Oversee on-site and off-site event execution, including managing logistics, delegating responsibilities, and ensuring guest satisfaction
- Handle all aspects of the booking process including negotiations, contracts, deposits, payments, and post-event reconciliations
- Conduct timely follow-ups with clients, including thank-you notes and resolving any feedback
- Review monthly sales performance with the Director of Group Sales & Catering and align efforts to meet defined revenue goals
- Act as liaison between the restaurant and the corporate marketing team, ensuring timely communication of promotions, holidays, and specials to relevant contacts (concierges, planners, etc.)
- Assist with menu updates and printing as needed
Education & Experience Requirements:
- Minimum of 2 years’ experience in restaurant group sales or a comparable hospitality sales role
- Proven ability to negotiate pricing within company guidelines
- Proficiency in Microsoft Office Suite, especially Outlook and Excel
- Experience with Tripleseat and OpenTable is a strong plus
Compensation: Base salary + commissions + benefits package