Events Manager

Strategic event recommendations that enable pipeline and business growth
· Make data-informed recommendations to event plans that balance new business goals, expansion opportunities, and customer retention through education
· Deliver event performance analysis to support Marketing Managers in optimizing the annual events calendar in line with business priorities
· Translate event objectives into actionable tactics, selecting the most effective formats and channels to maximize ROI
· Assess and forecast new event proposals from the Marketing Managers (e.g. estimated reach, revenue potential) to guide investment decisions and prioritization
· Monitor and optimise the success KPIs for events (event matrix) to ensure the benchmark KPIs define accurate revenue forecasts
· Identify and recommend value-add opportunities (e.g., speaking slots, event activations) to maximize event impact
· Provide best-practice recommendations for event formats based on external benchmarks and historical data
· Suggest improvements to global templates (i.e. booth designs) with insights from events or stakeholder input
· Monitor event performance using defined KPIs (i.e. expected number of attendees), identifying insights and recommend when to stop, or optimise the approach — with final decisions resting with the Marketing Manager
· Monitor and refine KPI dashboards to ensure accurate reporting and clear insight delivery to the business
· Document events calendars and budgets to align with broader marketing activity

Work Location: In person