Events Manager

Task - Bulletpoint 1
Strategic event recommendations that enable pipeline and business growth

· Make data-informed recommendations to event plans that balance new business goals, expansion opportunities, and customer retention through education

· Deliver event performance analysis to support Marketing Managers in optimizing the annual events calendar in line with business priorities

· Translate event objectives into actionable tactics, selecting the most effective formats and channels to maximize ROI

· Assess and forecast new event proposals from the Marketing Managers (e.g. estimated reach, revenue potential) to guide investment decisions and prioritization

· Monitor and optimise the success KPIs for events (event matrix) to ensure the benchmark KPIs define accurate revenue forecasts

· Identify and recommend value-add opportunities (e.g., speaking slots, event activations) to maximize event impact

· Provide best-practice recommendations for event formats based on external benchmarks and historical data

· Suggest improvements to global templates (i.e. booth designs) with insights from events or stakeholder input

· Monitor event performance using defined KPIs (i.e. expected number of attendees), identifying insights and recommend when to stop, or optimise the approach — with final decisions resting with the Marketing Manager

· Monitor and refine KPI dashboards to ensure accurate reporting and clear insight delivery to the business

· Document events calendars and budgets to align with broader marketing activity

Task - Bulletpoint 2

Best-in-class event execution to deliver optimal results from investments

· Ensure executional excellence by bringing events to life with strong attention to detail and measurable outcomes

· Identify and approve the optimal investment level to deliver the maximum return, through strong sourcing and negotiation

· Execute events in alignment with defined processes and provide feedback to help refine standardised practices

· Follow established production workflows while identifying opportunities to improve efficiency and scalability

· Monitor event execution across all stakeholders to maintain process discipline and adhere to SLAs, proactively addressing risks or delays

· Manage internal event approval workflows, ensuring timely progression through required governance steps

· Ensure regional merchandise inventory is maintained and available for upcoming events

· Monitor and validate lead uploads from events, ensuring accurate assignment for timely follow-up by Marketing Managers

· Collect and document post-event feedback to inform planning, improve templates, and refine future execution

Task - Bulletpoint 3

Effective cross-functional collaboration and partner management that drives

· Act as the central coordination point across internal teams, external vendors, and agencies to drive seamless, on-brief event execution

· Lead regular regional marketing syncs to ensure shared visibility, foster collaboration, and reinforce team alignment

· Build strong cross-functional relationships with Marketing Managers to ensure clarity of expectations and accountability

· Facilitate timely sign-off of event concepts and budgets by enabling Marketing Managers to align decisions with business objectives

· Build and manage external vendor relationships to ensure flawless on-site event delivery

· Brief stakeholders on pre-event planning processes, including organizing stakeholder meetings and ensuring roles and responsibilities are clearly defined to ensure timely and aligned execution

· Serve as the “glue” that holds event delivery together — promoting proactive issue resolution and supporting a culture of ownership and transparency

· Educate and support stakeholders in following standardized processes, enabling consistent delivery against agreed SLAs

· Champion open communication and feedback loops to drive continuous improvement and stakeholder engagement

Work Location: In person