Executive Social Community

Job Title: CRM & Campus Program Executive

Department: Media Brands
Reporting To: Marketing

Role Overview

We are looking for a proactive and creative CRM & Campus Program Executive to manage two key engagement areas:

• Email marketing & CRM communications, and
• Student Correspondent (Campus Ambassador) Program.

In this role, you will create impactful email campaigns to engage our digital audience while also building and managing a strong network of student ambassadors across universities. This position is ideal for someone who enjoys both data-driven marketing and on-ground community building.

Key ResponsibilitiesEmail Marketing & CRM

• Plan, write, and schedule weekly newsletters and promotional email campaigns
• Maintain a consistent brand voice and visual identity across all email communications
• Manage and segment the email subscriber database (e.g., engaged users, inactive users, students)
• Track and analyze email performance (open rates, click-through rates, unsubscribes)
• Run A/B tests on subject lines and content to improve campaign results
• Build and manage automated email journeys such as welcome emails and event follow-ups

Student Correspondent (Campus Program)

• Manage the Student Correspondent Program end-to-end and serve as the main point of contact for student ambassadors
• Identify, recruit, and onboard student correspondents from target universities
• Assign and track tasks such as campus content creation, event promotions, and hype activities
• Ensure students follow brand guidelines and meet content expectations
• Build a strong student community through regular check-ins, workshops, and recognition initiatives

Cross-Functional Collaboration

• Work with the Content team to repurpose high-performing social media content into email campaigns
• Coordinate with the Partnerships team to share student-focused offers, campaigns, and deals via email and campus networks

Experience & Skills Required

• 2–4 years of experience in digital marketing, CRM, community management, or youth marketing
• Hands-on experience with email marketing tools such as Mailchimp, HubSpot, or Klaviyo
• Prior experience managing student ambassadors, volunteers, or campus programs (preferred)
• Strong email copywriting skills with the ability to create engaging subject lines and content
• Excellent communication and people-management skills to work with a remote student network
• Strong organizational skills with the ability to manage multiple campaigns and timelines

Job Type: Full-time

Work Location: In person