experienced clinical markting specialist

city alpha dental clinic is looking for a proactive Marketing & Business Development Specialist to support our growth and visibility.

Role highlights:

• Managing and coordinating the entire marketing function of the business, handling the marketing budget, ensuring that all marketing activities are in line with our brand identity, tracking and analyzing the performance of the marketing execution
• Managing & rolling out branding/awareness programs, as per the organization standards. Advertisement & Promotion including Media Strategy. Brand Management / Services Category Marketing.
• Deriving campaigns for reaching out to Community Doctors, General practitioners, Clinics to generate lead for appointments, lab/investigations and surgeries.
• Build partnerships with schools, nurseries,hotels, hospitals, and corporates
• Support campaigns, events, and outreach initiatives
• Track leads, inquiries, and marketing performance
• Manage social media platforms and content coordination
• Drive lead generation, referrals, and community engagement
• Identify trends and insights, and optimize spend and performance based on the insights.
• Measure and report performance of all marketing and advertising campaigns and efforts, and assess against goals (ROI and KPIs) Report periodic status of marketing activities to management.
• Ultimately, you will help us build and maintain a strong and consistent brand and generate convertible leads to support our financial goals.

To qualify, you must have:

• A Bachelor’s or master degree in marketing, business, healthcare or any equivalent in marketing and communication.
• Demonstrable comprehensive experience in marketing for at least 5 years in healthcare setup.
• Experience and knowledge of the Dubai market is a must.
• The incumbent should have an increased understanding of the market and competition and should have established a dominant market share in at least one healthcare institution.
• Knowledge of Branding and Brand Positioning. Comprehensive working knowledge of Marketing Concepts.
• Experience and understanding of the healthcare Industry. Knowledge of health delivery process.
• Solid knowledge of utilizing various social media platforms to generate leads and promote the corporate brand.
• Experience in setting up and optimizing paid advertisement campaigns.
• Have strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• A sense of aesthetics and a love for great copy and witty communication.
• Microsoft Office and CRM software – ability at intermediate level.
• Shows discipline – takes a structured approach to managing marketing; strives to make well-informed decisions related to marketing plans and tactics; maintains high work and ethical standards.
• Demonstrates effectiveness in new business development and lead qualification.
• Skilled communicator with the ability to influence decision makers; understand the importance of regular and effective communication to nurture marketing / sales.
• Excellent oral, written and presentation skills.
• A strong understanding of, and conversant in social media, social media platforms, search engine, digital marketing and metrics. Up to speed with current and online marketing techniques and best practices.
• Personal Characteristics: Appearance, Enthusiasm, Time management, Sense of urgency, Proactive, Initiative, Self-confidence, Assertiveness, Integrity, Adaptability.

City Alpha Dental clinic offers competitive compensation. Discover your best.

City Alpha Dental is an Equal Opportunity / Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, status or disability.

To learn more about our healthcare organization and culture, https://cityalphadentalcare.com

Job Types: Full-time, Permanent

Pay: AED5,000.00 - AED20,000.00 per month