Experienced Content Writer - OnSite Job - Lahore

Key Responsibilities

Content Creation & Strategy

• Develop clear, compelling, and persuasive content for websites, product descriptions, blogs, social media, case studies, brochures, and email campaigns.
• Write industry-specific content that showcases packaging solutions, trends, sustainability practices, and product innovations.
• Collaborate with the design, marketing, and product teams to ensure content aligns with brand guidelines and marketing objectives.

SEO & Digital Optimization

• Research and implement SEO best practices to increase organic traffic and improve search rankings.
• Conduct keyword research and integrate keywords naturally into content without compromising readability.
• Optimize meta titles, descriptions, and headings for on-page SEO.

Research & Industry Knowledge

• Stay updated on packaging industry trends, materials, sustainability initiatives, and competitor activities.
• Translate complex packaging specifications and features into engaging, consumer-friendly language.
• Create thought-leadership content highlighting the company’s expertise in packaging innovation.

Editing & Proofreading

• Review and proofread content for grammar, clarity, style, and accuracy.
• Ensure consistency of brand voice across all platforms.

Content Performance Tracking

• Use analytics tools (Google Analytics, SEMrush, etc.) to monitor content performance.
• Suggest improvements based on engagement data and audience feedback.

Qualifications & Skills

Education & Experience

• Bachelor’s degree in English, Marketing, Communications, Journalism, or related field.
• 2–4 years of professional writing experience, preferably in manufacturing, packaging, printing, or related industries.
• Proven portfolio of SEO-friendly articles, product descriptions, and marketing content.

Technical Skills

• Strong understanding of SEO, keyword research, and content optimization.
• Proficiency in using content management systems (WordPress, Shopify, etc.).
• Familiarity with packaging industry terminology, materials, and sustainability trends (preferred).
• Basic understanding of HTML formatting (a plus).

Soft Skills

• Exceptional writing, editing, and proofreading skills.
• Strong research skills and attention to detail.
• Ability to adapt tone and style for different audiences and channels.
• Excellent time management and organizational skills.
• Collaborative mindset with the ability to work across teams.

Job Type: Full-time

Pay: Rs50,000.00 - Rs70,000.00 per month

Work Location: In person