Experienced Social Media and Marketing Coordinator

Job Summary
We are seeking a creative and detail-oriented Social Media Coordinator to join our dynamic team. The ideal candidate will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our e-commerce platforms. This role requires a strong understanding of social media marketing, content creation, and digital marketing trends. The Social Media Coordinator will work closely with various departments to ensure cohesive branding and effective communication across all channels.

Responsibilities

• Develop and implement engaging social media strategies across platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create compelling content that aligns with our brand voice and resonates with target audiences.
• Utilize SEO techniques and keyword research to optimize content for search engines.
• Monitor social media channels for trends, feedback, and engagement opportunities through social listening.
• Manage social media advertising campaigns, including Facebook Advertising, to increase reach and conversions.
• Analyze performance metrics using tools like Google Analytics and Buffer to refine strategies and report on effectiveness.
• Collaborate with graphic designers to create visually appealing posts using Adobe Creative Suite (Photoshop, Illustrator).
• Conduct proofreading of all content to ensure accuracy and adherence to brand guidelines.
• Engage in relationship management by responding to comments and messages in a timely manner.
• Stay updated on industry trends in digital marketing, e-commerce, and public relations to inform strategy development.
• Assist in video editing and photography for promotional materials as needed.

Qualifications

• Proven experience in social media management or a related field.
• Strong knowledge of social media marketing principles and best practices.
• Proficiency in Adobe Photoshop, Adobe Illustrator, and other graphic design tools within Adobe Creative Suite.
• Familiarity with social media management tools such as Hootsuite or Buffer.
• Experience with web analytics tools like Google Analytics to track performance metrics.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Ability to conduct keyword research for SEO optimization purposes.
• Strong understanding of branding principles and public relations strategies.
• Knowledge of e-commerce platforms is a plus.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously. If you are passionate about social media and eager to make an impact through innovative digital marketing strategies, we encourage you to apply for this exciting opportunity!
• Reliable transportation to and from work
• Spanish Speaker preferred

Job Types: Full-time, Part-time, Contract

Pay: From $20.00 per hour

Expected hours: 20 – 40 per week

Benefits:

• Employee discount

Work Location: In person