Experienced Social Media Manager

Overview
Are you passionate about crafting compelling social media strategies that ignite engagement and elevate brand presence? We are seeking an energetic and detail-oriented Experienced Social Media Manager to lead our digital storytelling efforts. In this role, you will develop innovative content, oversee multi-platform campaigns, and analyze performance metrics to drive impactful results. Your expertise will help shape our brand voice, foster meaningful relationships with audiences, and amplify our digital footprint across various channels. Join us to make a dynamic impact in the fast-paced world of social media marketing!

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals, ensuring consistent messaging across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging content including graphics, videos, photography, and written posts that resonate with target audiences and enhance brand identity.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and respond to audience interactions promptly.
• Utilize social listening tools to track brand mentions, industry trends, and competitor activities; leverage insights to refine campaigns and improve outreach efforts.
• Implement SEO best practices and conduct keyword research to optimize content for search visibility and web traffic growth.
• Analyze campaign performance using Google Analytics and web analytics platforms; prepare detailed reports highlighting key metrics and actionable insights.
• Collaborate with public relations teams to coordinate branding initiatives, manage reputation, and handle crisis communication as needed.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and conversions.
• Maintain up-to-date knowledge of digital marketing trends, platform updates, and emerging technologies in social media management.

Experience

• Proven experience as a Social Media Manager or similar role with a strong portfolio demonstrating successful campaigns across multiple channels.
• Extensive knowledge of social media marketing strategies, content creation techniques, and community engagement practices.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating visually appealing content.
• Skilled in video editing tools to produce compelling multimedia assets for various platforms.
• Familiarity with social listening tools (e.g., Brandwatch) and web analytics platforms (Google Analytics) for data-driven decision-making.
• Experience managing social media management applications like Hootsuite or Buffer for scheduling and monitoring posts effectively.
• Strong understanding of SEO principles, keyword research methods, and digital marketing best practices.
• Excellent proofreading skills to ensure all content is accurate, on-brand, and free of errors.
• Ability to build strong relationships with cross-functional teams including marketing, PR, creative services, and external vendors. Join us in shaping vibrant online communities while advancing your career in a lively environment that values innovation and creativity!

Job Type: Contract

Pay: $15.00 - $17.50 per hour

Work Location: In person