Experiential Marketing Manager

We are looking for a creative, energetic, and execution-focused Experiential Marketing Manager to transform our mall into a vibrant community and lifestyle destination.

The ideal candidate should have strong experience in event management, retail engagement, social media activations, tenant coordination, and customer experience enhancement.

Key Responsibilities

• Plan and execute weekly and seasonal events including:
• Fashion pop-ups
• Food festivals
• Kids activities
• Artisan exhibitions
• Cultural and festive events
• Fitness and community activities
• Develop experiential concepts to increase mall footfall and customer engagement.
• Coordinate with brands, vendors, influencers, universities, and community groups for collaborations and activations.
• Manage mall aesthetics including:
• Seasonal décor
• Instagrammable installations
• Display concepts
• Creative seating and engagement areas
• Identify and onboard:
• Local artisan brands
• Small businesses
• Pop-up vendors
• Lifestyle and wellness concepts
• Utilize vacant spaces creatively through temporary activations, exhibitions, and community experiences.
• To create engaging digital content and promote mall activities online.
• Improve customer comfort and overall visitor experience through innovative ideas and operational coordination.
• Monitor event performance, visitor feedback, tenant engagement, and footfall improvement strategies.

Requirements

• Bachelor’s degree in Marketing, Event Management, Business Administration, or related field.
• Minimum 3–5 years’ experience in mall management, retail marketing, events, hospitality, or experiential marketing.
• Strong communication and vendor management skills.
• Understanding of social media trends and customer engagement strategies.

Apply Now
Please send your CV and portfolio/profile to: hr@fortresssquare.com

Pay: Rs200,000.00 - Rs250,000.00 per month

Work Location: In person