Expert PPC Digital Marketing Specialist

About the Role

We are looking for a proactive and versatile PPC Specialist to take full ownership of planning, executing, and optimizing paid advertising campaigns across multiple platforms. The ideal candidate is highly data-driven, detail-oriented, and skilled in managing budgets effectively while maximizing ROI. You will be responsible for running campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other major platforms, making you a true 360° PPC expert.

Experience with ecommerce stores, especially in the leather jacket/fashion industry, is highly recommended.

Responsibilities

• Plan, launch, and manage PPC campaigns across Google, Bing, Meta, LinkedIn, and other platforms.
• Conduct keyword research, competitor analysis, and audience targeting.
• Create, test, and optimize ad copy, creatives, and landing pages for maximum conversions.
• Manage campaign budgets, bidding strategies, and pacing to ensure optimal ROI.
• Monitor daily campaign performance and make data-driven optimizations.
• Utilize tools like Google Analytics, Tag Manager, and Data Studio for tracking and reporting.
• Perform A/B testing on ads and landing pages to improve CTR and conversion rates.
• Stay updated with platform changes, advertising policies, and industry best practices.
• Collaborate with SEO and content teams to align PPC campaigns with overall marketing strategy.

Requirements

• Minimum 2 years of proven experience managing end-to-end PPC campaigns.
• Expertise in Google Ads (Search, Display, Shopping, Video), Meta Ads, and LinkedIn Ads.
• Strong analytical skills with hands-on experience in conversion tracking, pixel setup, UTM tagging, and retargeting strategies.
• Experience managing budgets for campaigns of various scales.
• Proficiency in PPC and analytics tools such as Google Ads Editor, SEMrush, Ahrefs, etc.
• Ability to generate actionable insights from performance data and provide detailed reports.
• Experience with ecommerce stores is highly recommended, preferably in leather jackets or fashion products.

What We Offer

• Opportunity to manage international campaigns and significant ad budgets.
• High-ownership role with measurable impact and visibility.
• Collaborative and growth-oriented environment encouraging experimentation and learning.

Job Type: Full-Time

Salary: PKR 40,000 – 100,000 per month

Job Type: Full-time

Pay: Rs40,000.00 - Rs80,000.00 per month

Work Location: In person