Facebook Ads Manager

We are looking for a highly analytical, creative, and performance-driven Facebook Ads Manager with deep experience running Meta Ads across Facebook, Instagram, and Audience Network. The ideal candidate should understand full-funnel ad strategy, creative direction, audience segmentation, pixel/data tracking, and scaling campaigns profitably across eCommerce brands.

This role is perfect for someone who knows how to turn creative + data into revenue.

Key ResponsibilitiesCampaign Strategy & Execution

• Build and manage Meta ad campaigns (TOF/MOF/BOF)
• Create strategies aligned with product type, audience, and expected ROAS
• Conduct A/B testing for creatives, copy, placements, and targeting
• Manage daily budgets, scaling strategies, and bid optimizations

Audience Targeting & Segmentation

• Setup and optimize custom audiences, lookalike audiences, and retargeting flows
• Analyze audience insights, behaviors, and demographics
• Utilize pixel data and conversion API for better attribution and targeting

Creative Direction & Collaboration

• Work with graphics/video team to create scroll-stopping ad creatives
• Suggest hooks, angles, messaging, and formats based on data
• Build and refresh ad creatives regularly for performance stability

Tracking, Analytics & Reporting

• Install and manage Meta Pixel, Conversion API, UTM tracking
• Monitor KPIs: CPA, ROAS, CTR, CPC, CPM, CVR
• Prepare weekly/monthly performance reports with actionable insights
• Conduct competitor ad analysis using Meta Ad Library

Optimization & Scaling

• Identify winning audiences, creatives, and placements
• Scale profitable campaigns while maintaining target ROAS
• Decrease CPA and efficiently allocate budgets
• Manage full ad funnels from cold traffic to retention

Requirements

• 2–4+ years experience running Facebook/Instagram ads, especially for eCommerce
• Proven track record of managing $5,000–$50,000+ monthly budgets
• Strong understanding of:
• Campaign structures
• Creative variations & testing frameworks
• Audience segmentation
• Attribution models
• Hands-on experience with Meta Business Suite & Ads Manager
• Experience with Shopify + pixel integration (must)
• Knowledge of landing pages & funnel optimization
• Excellent communication and analytical skills

Preferred Skills

• Experience with multiple verticals: supplements, beauty, fashion, home, etc.
• Familiarity with tools like TripleWhale, Hyros, or Google Analytics
• Ability to direct creative briefs & storytelling angles
• Knowledge of retargeting & abandoned cart strategies
• Understanding of email flows & how they tie into ad funnels

Job Type: Full-time

Pay: Rs45,000.00 - Rs85,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• Facebook/Meta Ads: 2 years (Required)

Language:

• English (Required)

Location:

• Sialkot (Required)

Work Location: In person