Facebook Marketer – Journal Publication Campaign

Position: Experienced Facebook Marketer – Journal Publication Campaign
Company: SourceCode
Location: PECHS Block 3, Karachi
Shift Timing: 3:00 PM – 12:00 AM

Job Overview:
SourceCode is looking for an experienced and creative Facebook Marketer to manage and grow our Journal Publication Campaigns. The ideal candidate will have a strong understanding of Facebook Ads, audience targeting, content marketing, and campaign analytics to generate quality leads and engagement for journal publications.

Key Responsibilities:

• Plan, execute, and optimize paid Facebook campaigns for journal publication promotion.
• Conduct market and audience research to identify target groups and opportunities.
• Create engaging ad copies, visuals, and CTAs aligned with campaign goals.
• Monitor campaign performance, analyze metrics, and implement improvements for ROI optimization.
• Manage ad budgets effectively to achieve maximum reach and conversions.
• Collaborate with the content and design teams to ensure consistent messaging and branding.
• Stay updated with Facebook Ads trends, tools, and algorithm changes.

Qualifications:

• Proven experience in Facebook Ads Management (minimum 1–2 years).
• Strong understanding of lead generation, A/B testing, and conversion tracking.
• Experience with journal, publication, or academic campaign marketing is a plus.
• Excellent analytical, communication, and reporting skills.
• Creative mindset with attention to detail and campaign performance.
• Ability to work during evening shift (3 PM – 12 AM).

What We Offer:

• Competitive salary with performance-based incentives.
• Opportunity to work on global marketing campaigns.
• Supportive and growth-oriented work environment.

Job Type: Full-time
Location: On-site – PECHS Block 3, Karachi
Shift: 3:00 PM – 12:00 AM

Join SourceCode and take the lead in driving impactful digital campaigns that make a difference!

Job Type: Full-time

Pay: Rs80,000.00 - Rs100,000.00 per month

Work Location: In person