Facebook Marketing Specialist(Ecommerce)

Job Title: Facebook Marketing Specialist

Location: Remote

Experience: 4-5 years of Meta Ads experience in ecommerce industry

Timings: 7:30PM to 4:30AM (Night shift)

Employment Type: Full-time

Job Overview:

We are looking for a Facebook Ads Specialist to lead performance marketing efforts for our fast-growing e-commerce brand. The ideal candidate has 4-5 years of experience driving profitable growth through Facebook and Instagram Ads with a focus on campaign strategy, creative optimization, and achieving strong ROAS at scale.

Youll take ownership of campaign strategy, creative testing, and budget management with the goal of driving strong ROAS and continuous growth.

Key Responsibilities:

• Plan, execute, and optimize Facebook and Instagram ad campaigns for multiple e-commerce products.
• Develop data-driven strategies to achieve and scale profitable ROAS.
• Collaborate with designers and copywriters to create high-performing ad creatives and copies.
• Conduct A/B testing across audiences, creatives, and placements to improve performance.
• Manage and optimize product catalog ads and dynamic product ads (DPAs) in Commerce Manager.
• Run and optimize Advantage Plus campaigns using insights and data.
• Monitor and analyze campaign performance using Meta Ads Manager, Google Analytics, and Excel/Google Sheets.
• Troubleshoot account issues such as ad disapprovals, billing errors, or account restrictions.
• Stay up to date with Meta algorithm changes, ad trends, and emerging e-commerce marketing tools.

Required Skills & Qualifications:

• 4-5 years of proven experience managing Meta (Facebook + Instagram) ad campaigns for e-commerce brands.
• Strong track record of delivering profitable ROAS and scaling campaigns.
• Hands-on experience with Shopify, product catalogs, and dynamic product ads.
• Proficiency in Google Analytics, Excel, and Google Sheets (pivot tables, VLOOKUP, etc.).
• Knowledge of Advantage Plus campaigns and Facebook optimization strategies.
• Strong analytical, communication, and problem-solving skills.
• Preferred: Meta Blueprint or Meta Certified Professional certification.
• Bonus: Familiarity with AI tools (e.g., ChatGPT, AdCreative.ai) for copy and creative generation.

What We Offer:

• 100% Remote full-time position
• Night shift: 7:30 PM 4:30 AM IST
• Competitive salary
• Opportunity to work with high-growth international e-commerce brands
• Freedom to test new ideas and creative strategies
• Long-term growth and learning opportunities within a performance-driven team

Key Competencies

• Strategic and data-driven mindset
• Creative problem-solving approach
• Strong attention to detail and organization
• Ability to manage multiple campaigns efficiently

Job Type: Full-time

Pay: ₹500,000.00 - ₹900,000.00 per year

Benefits:

• Work from home

Application Question(s):

• How many Facebook and Instagram ad campaigns have you managed for e-commerce brands in the last 12 months
• Have you personally managed end-to-end ad campaigns (strategy, setup, optimization, and reporting)?
• Are you experienced in tracking and optimizing campaigns for ROAS, CPA, CTR, and engagement metrics?
• Have you managed Product Catalog Ads or Dynamic Product Ads (DPAs)?
• Have you managed Advantage Plus campaigns on Facebook Ads?
• How many years of hands-on experience do you have managing Facebook and Instagram Ads for e-commerce brands?
• Have you worked with Shopify stores for ad campaign setup and tracking?
• Are you familiar with troubleshooting Facebook Ad issues (disapprovals, account restrictions, performance dips)?
• How comfortable are you with data analysis using Google Analytics and Excel/Google Sheets (pivot tables, lookups, etc.)?
• Are you available to work in the US shift?

Work Location: Remote