Job Title: Marketing and Communications Specialist
Reports To: Director of Marketing and Communications
Compensation:
- Pay range: $18.00-$20.00/hr.
- Benefits: For employees contracted for 30 hours per week or more, Thomas MacLaren School pays for 100% of the employee’s base insurance premiums (Health, Dental, Vision, Long-term and Short-term disability, Accidental Death and Dismemberment insurance, and Life insurance) for the base level coverages. No benefits are provided to employees contracted for less than 30 hours per week.
General Purpose:To support the communication, marketing, and enrollment processes for the school
Essential Duties and Responsibilities:
- Communications, Marketing, and Branding
- Helps with the process of producing all school publications
- Formats and sends out communications
- Generates and posts regular social media content
- Assists in creating and publishing the school directory
- Capture key school events and photo opportunities
- Maintains organization of school photo collection
- Supporting marketing events
- Collaborates on the creation and design of communications and marketing materials for the school
- Website and School Application
- Support functionality, efficiency, security and ease of use of school website for all users
- Manage access rights for users
- Collaborate with key stakeholders to keep content current and consistent with Thomas MacLaren School branding
- Audit website quarterly to ensure compliance, update directory and content, fix broken links, and remove expired content
- Communicate with leadership on maximizing potential use of website to serve the school community
- Conduct annual usability test with outside testers
- Other duties as assigned by the Executive Director
This description is not intended to be an exhaustive list of all responsibilities, skills, or working conditions associated with this job. It is intended to be a reflection of the principal job elements essential for making compensation and employment decisions.
Qualifications:
Required knowledge, skills, and abilities:
- Outstanding verbal and written communication skills
- Ability to meet competing deadlines
- Understanding and passion for Thomas MacLaren School’s mission and vision
- Excellent proofreading skills
Education: High School Diploma
Experience: Knowledge of various word processing programs; experience with Constant Contact and graphic design software experience is a plus.
Physical Requirements of this position include: