Family/Community Engagement and Public Relations Coordinator

Qualifications:

• Bachelor's degree in public relations, journalism, marketing, or a relevant field.
• At least 1 year of experience working in the public relations industry.
• A portfolio of successful client work.
• Excellent knowledge of public relations best practices, brand management, and media strategies.
• Graphic design experience
• Strong communication and writing skills

Publicity/Public Relations:

• Identify and draft features and press releases; generate news stories that support the district brand
• Utilize technologies including websites, social media, video, etc. to expand the district brand and innovatively reach stakeholders
• Coordinate the promotion of school news, events and accomplishments through various media including local newspaper outlets, publications, websites, and social media;
• Provide crisis communications support as needed, including utilization of the district mass communication system
• Collaborate with local press to pitch stories, support articles, and arrange photos; respond to press inquiries and coordinate coverage; act as spokesperson as needed
• Monitor media coverage and social media outlets; track and provide notifications; respond as needed
• Solicit input from stakeholders on major initiatives; manage data collection and evaluation of strategies in support of communications plan
• Support internal communication efforts
• Assist in planning major district/school events, including but not limited to, monthly board recognition programs, honors assemblies, staff events
• Oversee and manage District Calendar of Events
• Take and coordinate photos and videos as needed; manage district archives
• Share information with various community groups and represent the district at strategic functions/events
• Collaborate with the Interboro Education Foundation and various parent associations;
• Assist in writing grant applications as needed

Family Engagement and Community Outreach

• Create and administer needs assessments to key stakeholders and compile data and reports
• Help schools develop and successfully implement community partnerships
• Work with teachers and staff on best practices to communicate and work effectively with parents as equal partners in ensuring the academic achievement of their student
• Develop strategies for creating uniform standards for welcoming school climates that value parents in all their diversity as resources to drive student achievement and school success; participate in regular reviews of district policies and research on best practices; and support schools to build their capacity to develop and foster productive partnerships that facilitate positive family and community relationships
• Maintains excellent records of all family involvement activities, reports, surveys evaluations, funding, annual program evaluations, and communications to parents; ensures the school or district’s parent involvement program remains in compliance with all state and federal guidelines; stays informed of the most current parental involvement requirements and practices
• Coordinate, implement and monitor comprehensive, multi-faceted programs
• Collaborate with community agencies to promote efficient and effective social emotional, family engagement
• Prepare and deliver reports and presentations related to efficient and effective delivery of family and community engagement
• Monitor and incorporate emerging and best practice research on educating and engaging families and community across district schools
• Oversee family advisory group(s) to provide feedback on district initiatives, policy, etc.
• Develop and implement strategies for continuous improvement of home and school communication
• Analyze and use data to inform decisions to develop and implement strategic, continuous, action plans to improve family engagement programs and services
• Develop, implement, and monitor family and community performance indicators District's strategic direction and priorities